Milleret - a new Swiss watch & jewellery brand at Rivoli

Milleret, represents the best of two worlds - watchmaking and jewellery design. A young brand established in Spring 2002, Milleret, is counting on the extensive retail experience of Rivoli, one of the largest and most well reputed importers and retailers of luxury watch brands in the Middle East, to help them make a strong impact in the UAE market.

The brand favours the authenticity of an approach focussed on product excellence and expresses the perfect balance between the nobility of the materials and the purity of a refined style charged by emotion.

Milleret watches and jewelery accessories are designed to complement and discreetly reflect the wearer's personality. Milleret is aimed at a selective, intuitive clientele, sensitive to aesthetics, in search of authentic and durable alternatives which express genuine expertise. It is a brand name which says independence and freedom, a brand to "please oneself".

"Thanks to the Rivoli Group, and their experience in retailing luxury watch and jewelery brands and knowing the curiousities of the local taste, today we can offer our products to a new market in the UAE. ", says Daniel Bättig at Milleret.

"We are continuously seeking for well-established brands with a superior reputation, which possess inimitable uniqueness and the potential to attract our existing as well as new clientele. Milleret attracted us because of its potential to appeal to our audience in the UAE with its fashionable designs and fine craftsmanship. Since it is a young brand, we want to let it grow with us", Ramesh Prabhakar, CEO of the Rivoli Group commented.

While the Milleret timepieces are created with the most contemporary watchmaking technology, the ultimate tools are the skilled hands of the accomplished designers, jewel setters and polishers. It is their hands that cut, shape, polish and set the precious stones that become a work of art.

Milleret ladies' watches are available in 18-carat white or yellow gold and are hand set with Top Wesselton diamonds. Each item in the collection is individually numbered. (picture attached)

The men's range, with its rigorously pure lines, is available in platinum or 18-carat yellow, rose or white gold and in steel. Each one benefits from the expertise patiently developed by the artisan watchmakers of the Valée de Joux (where movements for the most celebrated watch brands are created) and embraces the cutting edge of technology.