Mercedes-Benz energises new E-Class with Mid-East first

"Walking into a car showroom can be a daunting experience for many people," said Johannes Fritz, Director, Sales and Marketing, Mercedes Car Group, Middle East. "For the first time in the region we are offering a totally different environment in which visitors can learn more about the new generation E-Class, the world's most popular and sophisticated medium size luxury sedan."

Visitors to the Mercedes-Benz E-Suite in the amphitheatre at Dubai Internet City behind Buildings One and Two not only get the inside track on the latest E-Class but they can also take a short test drive.

They can also energise themselves in the massage corner which will be stocked with equipment and products from Nazih Trading Co., enjoy refreshing mocktails at the juice bar or enjoy the information videos on the two Bang & Olufsen screens with incorporated sound system.

Bang and Olufsen is also offering visitors the chance to win a BeoSound 2, a pocket-friendly digital music player bundled with a128 Mb SD memory card that can store up to four hours of tunes. The stainless steel audio system worth AED 2,375 can be won in a lucky draw.

The E-Suite opened on December 5 and will remain active until December 18 from 10 in the morning until nine at night. It will be staffed by sales persons from Gargash Enterprises, the authorised Mercedes-Benz distributor for Dubai, Sharjah and the Northern Emirates.

"We are expecting nearly 1,500 customers to visit the E-Suite and for them to take over 750 test drives in a new generation E-Class the cleanest, most powerful, and safest E-Class of all time," said Fritz. "No other car in this market segment can match the range of safety innovations or take driving pleasure to new heights."

The E-Suite concept was executed by Red Marketing