Flip Media wins Panasonic Middle East's online business

Tasked to launch dedicated bilingual Arabic and English websites to support Panasonic's recently launched Lumix digital cameras and Viera television products, Flip Media will additionally develop a powerful Press Room application to quickly and easily disseminate news and corporate communications to consumers and media alike.

The Lumix site aims to promote Panasonic's range of Lumix digital cameras and will encourage users to interact with the brand through interactive features, user tips and competitions. A complete guide to the Lumix products and information on the technologies that makes them superior to their competitors will be readily available online.

Detailed product information on the entire range of Panasonic's Viera high definition flat panel LCD and Plasma televisions will also be presented interactively and users will benefit from unique creative elements that bring the Viera televisions and their technologies to life.

The Press Room aims to become the premiere point of reference for Panasonic Marketing Middle East and will enable both customers and the media to keep abreast of the latest news, product and technology launches, information and events. Key attributes of the site include a user friendly interface and customized password protected areas for media and channel members who will be able to obtain proprietary content as well as download high resolution images and access other resources.

According to Ajit Nair, Panasonic Marketing Middle East

'We appreciate that having an online presence plays a critical part in communicating with customers when they are researching and comparing products, and especially new technologies. Often consumers will have carried out their research on the Internet and decided which brand or product to purchase before they step into a retail store. By enhancing our online communication, this allows Panasonic Middle East to connect with consumers directly at a much earlier stage and provide an informative and interactive experience.'

'It's refreshing to see more brands taking a proactive approach to integrating their marketing communications efforts for the benefit of consumers. We are delighted that Panasonic Marketing Middle East has chosen to come on board with us and we're looking forward to doing some outstanding work for their brands.' added Yousef Tuqan Tuqan, Account Director, Flip Media.