SCTDA launches epic promotional campaign for the World Championship - Formula1, Sharjah Grand Prix 2006

It also launched a special advertising campaign with the radio station Umm Al Quwain FM in its Arabic and Hindi channels. The campaign will offer many prizes through competitions that promote what Sharjah has to offer, from its tourism to sporting events.

The Sharjah Commerce and Tourism Authority (SCTDA) have launched the advertising campaign across the entire emirate to coincide with their preparations to host this championship for the seventh consecutive time. The authority intends to promote this international event in a way that reflects its importance and the significant role Sharjah will be playing in it.

This campaign will also include the participation of Sharjah TV, who will follow the build up and preparation for the event in its entirety. The SCTDA have also launched a similar drive through the Arabic and GCC radio stations in addition to 'Noor Dubai', the English station, in an effort to expand its reach locally, regionally, and across the Middle East.

Speaking of the importance of their far reaching advertising campaign for the occasion, H.E. Mohamed A. Al- Noman, General Director of Sharjah Commerce and Tourism Development Authority, said: "No doubt that our care to launch a wide promotional campaign for the Sharjah Grand Prix 2006 comes due to the importance of this international event and the importance of the final round in particular, which Sharjah is hosting this year. The past six years has seen us successfully stage this event and this year should be no different".