Fujitsu Siemens Computers welcomes Armin Rappl as new Marketing Manager

The FSC Gulf office in Dubai has strengthened its team and presence in the region with the arrival of Armin Rappl as the new Marketing manager from the company headquarters in Munich.

United Arab Emirates: Sunday, September 29 - 2002 at 13:44
PRESS RELEASE

Mr. Armin Rappl, Marketing Manager, Fujitsu Siemens Computers

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Previously covering the Gulf and North Africa, Armin has extensive knowledge of markets in the Middle East, and has spent the last two years in Munich building relationships with the relevant marketing and production management teams at FSC head office.

'We have some superb marketing initiatives and one of my key priorities will be to localize these campaigns for the Middle East market,' says Armin Rappl. 'Each country has a different approach and it is very important to have local campaigns that reach out to local communities. This is the strategy that FSC Gulf will be rolling out across the Middle East and North Africa, and will help FSC Gulf implement key strategies and campaigns deployed from head office, and highlights the company's drive to develop and grow in the region.'

Armin plans to work with the local media to increase brand and product awareness as well as developing marketing initiatives in co-operation with FSC's corporate, distribution and consumer partners.

'We are very pleased to have Armin join the FSC office in Dubai,' said Jacquie Carson, Director of Sales and Marketing FSC Gulf. 'The Middle East is one of the most important and exciting markets for us, and I am very confident that the experience that Armin brings will be an enormous asset to marketing our products in the region.'

Armin was first employed in 1998 as commercial manager at Siemens Business Services Middle East and North Africa (MENA) in Munich, and then went on to become commercial manager MENA the following year with Wincor Nixdorf. In May 2002, Armin took on the role as marketing manager for FSC MENA from the Munich office, before transferring to Dubai.

'During the next few months I will be conducting seminars and briefings to share our knowledge, strategy and educate our customers,' adds Armin. 'I look forward to listening to their ideas on how to maximize our marketing coverage with them in their countries.'

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About Fujitsu Siemens Computers:
Fujitsu Siemens Computers is the leading European computer company and offers one of the world's most complete product and solution portfolios. Its world-leading technology and innovative IT products span the entire range of personal computing and enterprise computing needs. With extensive European manufacturing facilities and more than 7,000 employees serving our customers, the company operates in 25 countries across Europe, the Middle East and Africa. Fujitsu Siemens Computers offers unrivalled expertise in enterprise computing with best-in-class Intel- and Unix-based servers, mainframes and enterprise storage solutions. The company is also one of the leading providers of professional PCs, notebooks and workstations to business customers, and is Europe's leading supplier of PCs for home users and small offices. Fujitsu Siemens Computers is jointly owned by Fujitsu Limited and Siemens AG, and benefits from the combined strengths and innovation of its parent companies. The global cooperation between Fujitsu and Siemens provides access to a worldwide network of service and integration partners as well as more than 80,000 specialists dedicated to the Fujitsu Siemens Computers product and solutions portfolio. The company has clearly defined its strategic direction, focusing on Business Critical Computing and Mobility solutions as the key drivers of the eBusiness and the internet age. Business Critical Computing builds on the core competencies of Fujitsu Siemens Computers and guarantees extremely scalable, secure and always-on IT infrastructures for both current and future eBusiness environments. The company is also addressing the dramatically increasing demand for advanced solutions that support the mobility of users with anytime access to internet services and applications - independent of location and device. For further information, please visit: www.fujitsu-siemens.com

For further information, please contact:
Sudha Chandran
Senior PR Account Executive
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai UAE
Tel: +971 4 3988901; Fax: +971 4 3988941
Website: www.orientplanet.com

Posted by Anne-Birte Stensgaard, News Editor
Sunday, September 29 - 2002 at 13:44 UAE local time (GMT+4)

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This Article was updated on Thursday, August 31 - 2006

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