Liberty Abu Dhabi Automobiles Co. appointed Cadillac dealer in the Capital

The appointment of Liberty Abu Dhabi Automobiles Co. will expand on the unique car buying experience that customers in Abu Dhabi and Al Ain come to expect from the Cadillac brand. Cadillac customers will be supported by the dealer's new state-of-the-art showroom in Umm Al Nar and dedicated Service & Parts facilities in Musaffah. New showroom and aftersales facilities will be established in Al Ain in 2007.

"We are very pleased to start our partnership with Liberty Abu Dhabi Automobiles to represent the Cadillac brand in Abu Dhabi and Al Ain," said Terry Johnsson, Managing Director General Motors Middle East. "Our relationship with Liberty Abu Dhabi Automobiles Co. will play an integral part in the growth of General Motors and will expand on Cadillac's reach in the UAE."

The UAE is quickly becoming the region's 2nd largest car market with Abu Dhabi contributing considerably to the total sales in the country. With GM enjoying record sales growth in the region, the appointment of Liberty Abu Dhabi Automobiles Co. as Cadillac dealer is seen as pivotal to driving the growth of the brand in the UAE.

"Liberty Abu Dhabi Automobiles Co. is proud to be associated with General Motors, especially since this announcement follows our appointment as HUMMER dealer as well," commented Sheikh Khalid Bin Abdul Aziz Al Qasimi, Chairman of Liberty Investment Company, the holding company of Liberty Abu Dhabi Automobiles Co. "We are committed to combine the quality of our people, showrooms, aftersales facilities and in-depth customer understanding in the Emirate of Abu Dhabi. We are fully geared towards providing our customers an outstanding car-buying and ownership experience, which we call 'the Liberty Experience'."

Cadillac is the luxury, flagship brand of General Motors which has been enjoying tremendous growth in the region. Cadillac success has been driven by an aggressive product strategy that is seeing the premium brand become a full-line up brand. 2006 has been a very important year with a succession of launches designed to help Cadillac attract a new generation of drivers. These launches included the all-new 2007 Escalade, an all-new Cadillac BLS entry level sedan and the supercharged performance of the V-Series models, the STS-V and XLR-V, which are due to arrive in the region next month.