Dell™ tackles energy efficiency from desktop to data center

Dell has engineered Energy Smart technology, which debuted in select corporate desktops in September, into the PowerEdge 1950 and 2950 to further decrease power consumption and reduce overall operating costs. The Dell PowerEdge Energy Smart 1950 and 2950 can deliver up to 25 percent greater performance per watt while reducing power consumption by 20 percent.

These improvements can save hundreds of Euros per server every year which can translate to millions of Euros per year in large data center deployments. Customers can also benefit from the smaller energy footprint these products deliver to drive increased density in the data center by deploying four PowerEdge Energy Smart servers within the same "power envelope" occupied today by three standard servers.

"Dell's commitment to designing products that simplify operations and lower our customers' overall cost of ownership is unwavering," said Michael Collins, General Manager, Dell Middle East. "The optimised Dell Energy Smart PowerEdge servers, combined with Dell OptiPlex desktops and Dell's industry-leading services, partnerships, and sustainability programmes deliver on our commitment to drive energy-efficient solutions that increase performance and reduce power consumption from the desktop to the data center."

Dell has engineered the PowerEdge™ Energy Smart™ servers from the ground up as the industry's first standards-based servers optimised specifically for power efficiency. The servers incorporate power-optimising features such as:
• Low-flow fan technology
• High-efficiency power supplies
• Dual-Core Intel® Xeon™ low-voltage processors
• Factory integrated BIOS and unique component design specifications for increased efficiency and air flow

Dell combines the latest energy-efficient product design and technologies with relevant services and partnerships as well as product lifecycle, sustainability and recycling programmes.

A Holistic Approach to Reducing Power Consumption

Dell's focus on reducing power consumption goes beyond any single product offering, delivering a holistic energy strategy that is based on three core pillars: 1) awareness building and customer education; 2) enabling energy savings through factory instalments; 3) providing product innovations.

Awareness And Customer Education

Dell's Data Centre Environment Assessment Service is designed to help businesses assess, scope and plan data center power and cooling requirements prior to deployment. Businesses are provided comprehensive assessments and remediation plans for HVAC, cooling and power delivery systems. Dell's Data Center Capacity Planner can assist businesses to "right-size" rack deployments to take advantage of the latest technology and use of space.

By partnering with industry-leaders such as APC, Liebert and Rittal, Dell is working to address data center efficiency end-to-end. In addition, the Dell Power and Thermal Lab in Austin, Texas, can simulate customer data center environments, from server deployment and workload balancing to HVAC settings, power delivery and airflow to determine the right solution to meet customer needs.

Dell Energy Smart™ PowerEdge™ servers also offer an ideal platform for consolidation and virtualisation, enabling customers to balance capacity demand within the same or reduced physical space and price range. Both models are integral to Dell's scalable enterprise strategy by virtue of enabling customers reduce energy consumption and overall costs through efficient scaling, improved utilisation and simplified operations.

The recently announced OptiPlex 740 and 320 desktops spearheaded Dell's Energy Smart technology.

For perspective, had the Dell Energy Smart settings of the new OptiPlex systems been enabled on all Dell desktops sold within the past year, enough electricity could have been saved to avoid about 12.5 million tons of CO2 emissions, the equivalent of removing about 2.5 million cars from the road. The potential savings for customers: about $1.6 billion in operating costs.

Dell's Environmental Focus

Design for the Environment (DfE) Programme:
Dell's Design for the Environment (DfE) Programme integrates environmental attributes into each aspect of the product lifecycle, from supplier management during component manufacturing to end-of-life solutions - one of the key focus areas is Dell's energy reduction programmes. Dell's DfE also consists of chemical management programmes, including restrictions of more than 50 environmentally sensitive substances such as heavy metals and bromines and goals for material reductions and improvements in recyclable materials.

Packaging design is also included in the DfE-Programme; for example, Dell has a 'Multipak' offering which makes it possible for a customer to order multiple Optiplex™ units in a single packaging unit, thereby reducing the total amount of packaging materials.

Further information on Dell's environmental initiatives is available on the website:
• Environmental data sheets are available for Dell branded products online www.dell.com/environmental_datasheets
• Dell is building a Global Recycling Programme, which offers multiple recycling options worldwide www.dell.com/recycling or www.euro.dell.com/recycling.