Pistache to introduce new concept design in all stores

"At Pistache, chocolate is a premium product and only the purest and finest ingredients are used in our chocolate; the new look has been developed to communicate our commitment to high quality," said Matar Al Hosani, General Manager, Pistache.

The store design makes clever use of wood and lighting to reflect the richness of chocolate.

The nationwide refurbishment of Pistache stores is part of a brand renewal process, which started earlier this year following a change of ownership. Since its start in the emirates over a decade ago, Pistache has built a reputation as the place for luxury chocolates. The brand renewal is part of the company's efforts to sustain and grow its reputation as a premier chocolatier.

The new design can already be seen in the new Pistache stores in Dubai's Mall Ghazal and Abu Hail, which opened in the emirate earlier this year.

"Over the last three months we have been evaluating the new concept in the Dubai shops to identify gaps or functionality problems. The outcome was excellent and we have now reached a very flexible model that can be tailored for every location," Mr. Al Hosani said.

Work on the refurbishment has started simultaneously on all stores, with the aim of having the new company image totally implemented across its operation.