AlWaseet announce first franchise operation

With coverage that currently extends to nine countries the alWaseet classified which has both Arabic and English versions, is already read by 20 million every week.

According to Bashar Kiwan, CEO of Alwaseet International, "Continued corporate expansion is high on our priority list as we drive the business forward. It is our aim to have 100 operations by the year 2012 in the MENA area and beyond, and it is partly through franchising that we will achieve this. The Ifra conference is the perfect platform for us to launch this initiative as we are able to reach many of the key players in the industry."

The Franchise Department of AWI has developed its model for the international market with the expert help of the Franchise Development Service (FDS), who have been recognised since 1981 as world leader in providing a total range of services to the franchise market.

"Alwaseet have long been pioneers in the advertising publications sector and in keeping with their pioneering spirit they are the first in the region to Franchise." says Tracey Furrey, Managing Director of Franchise Development Services. "The attributes of the alWaseet organisation make for an excellent Franchise proposition and we look forward to seeing the brand grow well beyond the regional borders."

With alWaseet's highly recognizable brand, sophisticated circulation and demand in the international marketplace, franchising has become a crucial step in the company's expansion plans. And with AWI's experience and success in international expansion, the company is well equipped to establish a lucrative business model that can be emulated and successfully operated, anywhere in the world.