MOTOFONE makes its regional debut introducing stylish connectivity for everyone in the Middle East

MOTOFONE is set to redefine the mobile phone market place and strengthen Motorola's drive to connect the next billion mobile phone users.

Based on Motorola's evolutionary new SCPL design platform, MOTOFONE is the first of a new breed of handsets designed to disrupt today's communications landscape by cutting across price tiers, product segments and international markets.

"As we reach the end of Motorola's most successful year ever in the Middle East region, subscribers in markets from Yemen to Tunisia are set to enjoy the benefit of the technological innovations packed into MOTOFONE,"

said Patrick Mulligan, director of mobile devices for Motorola Middle East, North Africa, Turkey and Pakistan. "The arrival of MOTOFONE in the region marks a major milestone as Motorola continues its drive to connect the next billion mobile phone users."

MOTOFONE re-establishes expectations over how a value-priced handset looks and feels and what it delivers. Offering an intuitive new interface built with icons and voice versus text, as well as voice prompts specifically tailored to local markets, the handset makes it easier and friendlier for first-time users to navigate, place a call, and retrieve messages. Its large, high contrast screen, powered by a revolutionary ClearVision™ display, makes it easier to use the phone outdoors.

E Ink Corporation, the leading supplier of electronic paper displays, is providing the display technology behind MOTOFONE's ClearVision. The changeable electronic ink display is easy to read in bright sunlight or dimly lit environments from virtually any angle - just like paper. Additionally, the display is plastic, lightweight and ultra-low power, making it ideal for mobile and power sensitive applications by eliminating the weight and breakability of glass used in LCD displays.

"Reading mobile screens in the Middle East's bright sunlight will be made immeasurably easier with the arrival of the MOTOFONE. This is the ideal handset for a gamut of users - those who have never before owned a mobile through to those who want fast and affordable connectivity that doesn't compromise on style," added Mulligan.