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E-Vision highlights e-junior at the 'Mother Baby & Child Show 2006'
- United Arab Emirates: Thursday, December 14 - 2006 at 13:13
- PRESS RELEASE
Emirates Cable TV and Multimedia (E-Vision), the leading digital cable TV provider, announced today its participation at the 'Mother Baby & Child Show 2006' which is expected to generate tremendous interest, especially among children.
The exhibition coincides with e-junior's sixth birthday and on this occasion a contest will take place at the stand for children. Visitors to the E-Vision stand can drop an original and creative drawing about e-junior's 6th Birthday and the best drawing will win a trendy i-Pod and many other goodies. Moreover, all entries will be part of e-junior's Artists programme and children will have the chance to view their drawings on the channel. Moreover, on the second day of the family oriented event (December 15), E-Vision's shooting crew will be available at the exhibition and kids will get the chance to be part of the new "My Say" episodes and be on TV.
E-Vision's participation at the three-day show focuses on presenting e-junior as the first and only dedicated kids channel for the UAE. It is the safe TV entertainment option for all children with a healthy programming lone of top rated shows aimed at educating young children.
The company will present its e-junior concept in an interesting manner through its stand (F 15), where children will have the opportunity to participate in the various programmes arranged by and broadcasted by E-Vision through the e-junior channel.
Mrs. Fatiha Bensalem, Acting Channel Manager - E-Vision, said: "As a company with family oriented values, we strongly feel that we need to educate and encourage the family in general and the children in particular within our society, we at E-Vision believe that the child is the base of every family. It is with this objective that we have participated in this prestigious event dedicated solely for the Family entity."
She added: "E-Vision's dedicated children channel "e-junior" has been present since its launch at each and every social event that significantly contributes to the development of the family and the child in particular. The approach towards educating and developing the child is reflected through the selective programming for the channel along with the two way interactive approach with the child; thus providing a healthy approach towards child development."
Mother Baby & Child exhibition is crammed with parenting essentials that range from feeding to fashion, holidays to healthcare and much more. The show includes over 200 brands and exhibitors married with expert information for mothers and fathers, about pregnancy and parenting.
The Mother Baby & Child Show has been created by parents for parents with an aim to raise awareness on issues concerning parenting and child care with FREE workshops, seminars and demonstrations, along with fun and entertainment with activity areas and international acts, while supporting the community through children's charities and welfare programmes.
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Notes and media contacts
Press release issued by Corporate Communications Department - EtisalatFor further media information, please contact:
Ahmed Bin Ali, Corporate Communications Manager
Tel: 02 6182173
Fax: 02 6334448
ABOUT E-VISION:
E-Vision was established in April 2000 as the UAE's only cable provider, and is a subsidiary of the Emirates Telecommunication's corporation.
With an initial coverage of 20,000 homes, E-Vision's services currently reach 300,000 homes across five emirates: Abu Dhabi, Dubai, Sharjah, Al Ain and Ajman, with a solid 500,000 viewers.
E-Vision has partnerships with major entertainment providers such as Arab Digital Distribution (ADD), Showtime and Orbit, in addition to four channels of its own in e-junior, the kids channel; e-View, the Pay Per View service; e-Games, the interactive channel; and the Information Channel.
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Posted by Anne-Birte Stensgaard, Senior News Editor
