HUMMER H3 defies gravity

The all-new 'vertical' H3 exemplifies the crawling and climbing power to drivers and passer-bys.

Personalisation is the key to the HUMMER lifestyle and the H3 offers endless possibilities for this. Owners of the H3 can even go the extra mile and have their H3 painted any colour they choose. The H3 currently on display in Abu Dhabi is a replica of the only orange HUMMER currently available in the Middle East.

This is the latest in a series of unique HUMMER marketing executions which demonstrate the brand's ability to stand out from the crowd. Whether it is negotiating desert terrain, enduring the sub-zero temperatures at Ski Dubai or defying gravity with its powerful climbing capabilities, HUMMER proves its ability to impress and go anywhere.

These creative marketing innovations has landed the HUMMER brand seven Campaign Media Awards this year, of which includes Best Use of Outdoor, Best Use of Online, Best Use of Print and Best Media Innovation in their challenge to launch the HUMMER H3 building on the "The Smaller HUMMER" platform while maintaining the "BIG", "Like Nothing Else" promise that HUMMER brand delivers on.

The H3 packs all of the uncompromising HUMMER style and capability into its midsize dimensions. Approximately the same length as a midsize family sedan, H3 comfortably navigates city traffic and delivers HUMMER's trademark incredible crawling and climbing capability.