The decision to introduce the Travel Channel supports the strategy of delivering more relevant content for all of the family. The channel provides the latest information on the hottest tourist destinations; history and culture from different parts of the world; stunning photography of the natural world from all of the continents; information on adventure holidays for thrill seekers and expert reviews on everything from countries to holiday resorts for all of the family. The Travel Channel takes you to some of the most fascinating places in the world.
In addition to adding the Travel Channel to its network, Showtime Arabia will also add Top Gear and Monster Garage. Top Gear and Monster Garage two of the best known motoring programmes in the world will provide viewers with the latest information on what's happening in the motoring world, reviews on the latest car launches, and trends in the car industry. In Monster Garage viewers will see ordinary cars and bikes transformed into extraordinary mega machines before their very eyes.
Azhar Malik VP Marketing for Showtime Arabia said the decision to add this content now is in line with the latest evolution of our strategy designed to bring the very best documentaries and sport as desired by our customers. This decision is best illustrated by our investment in acquiring the 'world's best football competition the Premier League' but we will continue to develop our portfolio with more relevant programmes for all the family. Over 140 new shows are planned for the near future and will go towards enhancing the overall package with all the family in mind".
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Showtime Arabia adds the Travel Channel to its leading portfolio
- United Arab Emirates: Thursday, December 14 - 2006 at 15:11
- PRESS RELEASE
Showtime Arabia announced today that it was adding the Travel Channel to its network effective January 1st 2007.
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About Showtime ArabiaShowtime Arabia is a leading Pay TV network in the Middle East & North Africa. It provides customers across the region with the very best in exclusive premium sports with Rugby, Golf and from 2007 the worlds most popular football from the Football Association Premier League, it also includes the best in Spanish & Italian football through Al Jazeera sports +1 and +2. It also has the best first run Hollywood movies and series through its exclusive relationships with Paramount, Disney, Sony, Universal and Dreamworks. In addition, Showtime Arabia owns and operates its own channels including the Movie Channel, Al Shasha, TV Land, Nickelodeon, Paramount Comedy Channel and Movietime. Included in its third party channel line-ups are such global brands as MTV, CNN, The Disney Channel, Cartoon Network and the Bloomberg.
The network is owned by Gulf DTHLDC, which is a joint venture of Kuwait Projects Company (Holding) (KIPCO) and Viacom, Inc. (Viacom). KIPCO is Kuwait's largest private sector investment company with more than US$ 18 billion under management. Its portfolio of investments includes around 55 companies, in sectors such as media, telecommunications, financial services, real estate and aviation, throughout the Middle East, North Africa, Europe and the U.S. More information about KIPCO and its businesses is available at www.kipcogp.com.
Viacom is one of the leading global entertainment content companies, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom's world-class brands include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 120 networks around the world), BET Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. More information about Viacom and its businesses is available at www.viacom.com.
Media Contact:
Azhar Malik, Showtime Arabia, +971-4-367-7602
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, December 14 - 2006 at 15:11 UAE local time (GMT+4)
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