Leslie joins Air Miles from Nectar, the UK's largest and most successful loyalty programme and will be responsible for overseeing the programme's innovative direct marketing and brand campaigns in the Middle East markets.
"Fiona brings with her rich international expertise in loyalty marketing and her experience in successfully formulating and driving innovative marketing initiatives made her the ideal choice for Air Miles," said Dave Battiston, CEO, Rewards Management Middle East (RMMEL), the company behind Air Miles in the region. "In her new role, she will work on streamlining our marketing and communication programmes and introduce new initiatives targeted at both cardholders and participants.
"Through this appointment, we aim to strengthen relationships with our business partners and enhance our reputation as the region's leading loyalty programme."
Since its regional launch five years ago, Air Miles has signed up more than one million members in the UAE and Qatar, and partnered with nearly 200 brands. Through the years, the programme has built the largest and most accurate regional retail database to help its participants identify and forecast customer demands.
Previously, Leslie was responsible for launching Nectar for Business and played a vital role in successfully marketing Nectar's rewards offering through online, direct mail and brand building activity. Prior to this, she worked for Pace Micro Technology in the UK.
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Air Miles appoints Leslie Mid East Marketing Manager
- United Arab Emirates: Thursday, December 14 - 2006 at 16:14
- PRESS RELEASE
Air Miles, the Middle East's only true multi-participant coalition loyalty programme, has expanded its regional management team with the appointment of Fiona Leslie as their regional Marketing Manager, Middle East.
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About Air Miles, Middle East:Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than one million members enrolled from over 450,000 households in the UAE & Qatar. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.
Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE and Qatar and is part of Air Miles International that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 16 years.
Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Axiom Telecom, Thomas Cook Al Rostamani (Travel & Tourism), Gulf Greetings, Hertz, Bin Sina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (FCUK, Monsoon, Hush Puppies, Shoe City, Costa Coffee), Al Futtaim Watches and Jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical Centre, Compume, Al Ansari Exchange, Bin Hendi Cafes and Emirates Post.
Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotels suites and airline tickets.
RMMEL also operates the business performance recognition programme Air Miles Incentives, which gives companies the opportunity to capitalise on a wealth of rewards for employees, sales teams, operators, trade partners and corporate customers.
For more information, please visit www.airmilesme.com and www.airmilesincentivesme.com
Anne-Birte Stensgaard, Senior News EditorThursday, December 14 - 2006 at 16:14 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Apr 30 2007.
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