VLCC to promote its signature brand of wellness at Mother Baby and Child Show

The event will feature more than 200 brands, manufacturers, retailers and entertainment providers with an exciting programme of events designed to appeal to the participating public - particularly mothers, expectant mothers and families.

VLCC will use the event as a platform to educate the public particularly women on obesity, pre and post natal care. There will be specially designed activities to engage and educate visitors on healthier lifestyles. VLCC has earmarked each day of the expo with a distinct theme namely - nutrition, beauty and fitness. The activities on these three days will include live makeovers, cookery, fitness training demos and prize draws for visitors who sign up at the VLCC stand.

Commenting on VLCC's participation at Mother Baby and Child Show Prafull Dwivedi, Business Head, VLCC International LC said,

"The event represents an ideal opportunity for VLCC, given the demographic profile of the target audience. One of VLCC's key competencies is expertise and experience in the domain of counseling for pre and post natal care. It's also a good opportunity for the visiting public because they will have the advantage of quick access to expert advice."

VLCC's theme on the first day will be on nutrition. The stand will feature live cooking sessions of healthy recipes that have been specially designed by VLCC's nutritionists. The following day will be themed as fitness and will have physical trainers demonstrating exercise regimens recommended for pre and post natal women. The final day will revolve around beauty. The stylists at VLCC will randomly pick up people from the audience and do a complete makeover on them which will include hair and relate beauty services.

VLCC currently operates three centre in the UAE (1) Spinneys building on Trade Centre Road with separate facilities for men and women (2) Al Wasl Road, Jumeirah exclusively for women and (3) Crescent Tower, Buhaira Corniche, Sharjah with separate facilities for men and women. After the proposed opening of its Abu Dhabi centre early next month VLCC will make its foray into Qatar, Oman, Kuwait and Saudi Arabia, taking the total number of VLCC centres in the Middle East to 28.

All the VLCC centres offer a vast array of world-class scientific and tailor-made weight-loss, skin and hair services for men and women. VLCC's appeal lies in its path-breaking introduction of scientific weight loss solutions sans surgeries, controlled diets, strenuous exercise and pills. All the programmes are the result of extensive research and scientific trials. VLCC with its team of qualified professionals- Doctors, Nutritionists, Dieticians, Psychologists, Counsellors, Physiotherapists, Cosmetologist and Nurses, employs a multi-disciplinary approach to help both men and women with weight related problems.

For VLCC, each individual is unique, in terms of lifestyle, attitude, and "body logic" - viz. the kinds of pressures and constraints he/she faces, or aspects like dietary habits. Accordingly, the approach is to provide unique solutions - a holistic and scientific approach in addressing the mind and body, and oriented towards transformation. The principle essentially encompasses modification in the diet, activity and life style planned on an individual basis. The slimming programmes are strictly based on scientific principles and are customized as per the individual's need, medical status and body composition analysis. The VLCC approach focuses on longer term solutions that address the core of the problem rather than just its outward manifestations. The programmes are holistic in approach with weight loss coupled with essential body firming, toning and detoxifying therapies, which help tighten the skin by providing the requisite skin tone. More importantly, the emphasis is not merely one-dimensional, but covers the entire gamut of wellness through slimming, skin and hair.