Alfardan wins awards for great performance

The awards recognize Alfardan's achievement of attaining the highest number of Range Rover owners per capita in the Gulf in the current year as well as the company's highest marketing effectiveness.

Expressing his pleasure at receiving the awards, Omar Alfardan said that he was delighted that the tireless efforts of his company were not only creating great results, but also winning accolades. "While we are happy to receive the awards, we are also conscious that every award is an occasion for us to rededicate ourselves to a higher goal. We are aiming at the best and we know the years to come will hit ever newer and higher milestones,"

"The consumer interest in Land Rover is at an unprecedented high and this is evident from the sales results achieved this year. In the first six months of 2006 Land Rover sales in Qatar increased by 280% over the same period last year. In addition, the Land Rover annual sales volume over the last three years has more than tripled in Qatar, which further reiterates the success of the brand and its strong presence in this market, the fastest growing for Land Rover in the region. The unbeatable quality of these superior products coupled with our excellent customer service perpetually renew and refresh our intimate connection with our customers,"

concluded Al Fardan.

"Land Rover's premium portfolio and the efforts of our sales and service team have all contributed in winning these prestigious awards.
This is a very symbolic moment for us as we are beginning to see the fruits of our planning and hard work take shape. This recognition reinforces our leadership position in the automotive industry and will further encourage our team to continue our endeavor to serve our customers with full commitment by providing quality lifestyle brands."

Major contributor to Alfardan's success has been the sales triggered by Land Rover's strong portfolio, which now includes five distinct products: The Range Rover, The Range Rover Sport, LR3, Defender and the soon to be launced All-New LR2.

Speaking on the occasion, Andy Gawthorpe, Managing Director, Land Rover Middle East said, "Our association with Alfardan Automobiles is now close to 10 years and in this period Land Rover's presence in this market has increased significantly. This has purely been the result of Alfardan's passion to deliver the best in every sphere. As our valued partners, we are very truly delighted to see them grow and the recognition they are getting today, is truly well-deserved."