Premier Motors presents an impressive line up at the 11th Abu Dhabi International Motorshow

Premier Motors, Abu Dhabi's leading dealer in American and European automobiles presented one of the largest and most impressive line ups of luxury sedans, sports cars, 4X4's and small segment vehicles at the 11th Abu Dhabi International Motorshow.

  • United Arab Emirates: Monday, December 18 - 2006 at 15:54
  • PRESS RELEASE


The Ferrari 599 GTB Fiorano.
The Ferrari 599 GTB Fiorano.

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At the event, Premier Motors also welcomed a special guest from Italy, Mr. Enzo Naso, the famous artist and the official Ferrari licensee. A display of his extraordinary paintings dedicated to his passion for motor cars was also arranged.

At the occasion, Premier Motors launched various new models. The new launches included the Ferrari 599 GTB Fiorano - the inspiring car that sums up the new benchmark of the Automotive world - Absolute Excellence. The Maserati Quattroporte Sport GT - the curvaceous yet aggressive-looking, big saloon that is created to further enhance the high performance spirit of the 'Italian flagship car'. The Jaguar XKR - taking the Jaguar sports car experience to new heights and the Ford Edge - the inspiring new model which combines contemporary design and an adventurous state of mind.

Premier Motors will exhibit a total of 29 vehicles across various brands. Models from Ferrari, Maserati, Ford, Lincoln, Mercury, Jaguar and Land Rover will provide a vibrant mix of stunning ergonomic designs, luxurious interiors, state-of-art automotive technology, high structural rigidity, stable handling and the highest levels of safety characteristics.

Speaking at the occasion, Mr. James Verwey, General Manager, Premier Motors said, 'The 11th Abu Dhabi International Motorshow has given us an unique opportunity to showcase some of the most exciting vehicles from world renowned automotive marquees. We are proud to present a wide range of automotive choices for every aspiration. In addition to avant garde' design, unprecedented safety features, beautifully styling and stunning personalities these cars are also an excellent reflection of the latest in automotive performance thus subtly put - Make a powerful statement.'

James Verwey also added, 'We will present across our various brands, technical excellence, creative craftsmanship and exceptional functionality combining to enhance supreme driving pleasure with totally reliable responses. This Auto Show has also given us the important opportunity to enhance fleet business and customer relationships. On behalf of Premier Motors my heartiest congratulations to the organisers of the 11th Abu Dhabi International Motorshow and my team and I look forward to giving a very warm welcome to the visitors.'

In terms of sheer variety, Ferrari showcased the stunning Ferrari 599 GTB Fiorano and the highly innovative and aerodynamic Ferrari F430 Spider, Maserati presented the Maserati Quattroporte and the high performing sporty temperamental Maserati Quattroporte Sport GT. Jaguar exhibited the truly rewarding and exhilarating XKR, the stylish XK, the superb S Type Sport, the thrilling X Type and Jaguar's flagship model - the XJ.

Ford displayed the new Cross Over Utility Vehicle (CUV) the dynamic Ford Edge, the distinctive Focus, the aerodynamic Mondeo, the surprisingly roomy Escape, the safe and comfortable new Explorer, the pure American muscle of the Mustang, the bold new F 150, the attractively priced Ford Ranger and the newly designed Expedition.

Bolder and more impressive; the new Expedition signals big improvements in capability, functionality and toughness with new levels of interior refinement, flexibility and quietness. With a lengthened wheel base, the Expedition EL adds that extra cargo capacity without compromising driving dynamics. Lincoln displayed the company's flagship sedan - the Town Car and the ultimate luxury SUV, the Lincoln Navigator.

Mercury exhibited the newly re-designed Mountaineer. Land Rover presented the luxurious Range Rover Vogue, the ultimate luxury sport-utility Range Rover HSE, the powerful on-road and off-road performer LR 3 and the new 'sports tourer' Range Rover Sport in four variants the SC, the HST, the 35th Anniversary and the Vogue.

With one of the largest range of automotive choices, Premier Motors has reiterated its commitment of providing a car to suit every desire, combined with personalised service, thus taking customer ownership experience to new heights.




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The impressive line up of cars will include:

FERRARI 599 GTB FIORANO
The Ferrari 599 GTB 599 experience - built up over thousands of kilometres of Formula 1 testing and races by Ferrari's drivers is now being made available to non-professional drivers in the form of a stunning new car. It demonstrates how cutting-edge research into weight distribution, aerodynamics and performance-related systems can be focused to create a spacious, comfortable car capable of delivering performance levels scarcely imaginable a few years ago. It is also a strikingly sculptural car, with surfaces beautifully honed and modelled by Ferrari's designers and engineers with special focus on optimising cockpit space as well as the boot capacity. This inspiring car sums up the new benchmark of the automotive world - Absolute Excellence.

FERRARI F 430 SPIDER
Extreme performance … and open air motoring - Its strong personality and a muscular stance, strongly hint at the F430 Spider's powerful engineering and blistering performance. It's highly innovative aerodynamics, honed to generate special flows to increase down force and improve cooling, and the F1 gearbox featuring upgraded software, are just two examples of how Ferrari's technological excellence has been seamlessly transferred from the track to road. The electronic differential (E-Diff) initially developed by Ferrari for its F1 single-seaters is designed to make the most of the engine's torque to optimise traction. It also has an exciting interior that is both innovative and sporty for improved driver ergonomics thus making this car truly perfect, inside and outside.

MASERATI QUATTROPORTE
The majestic new Pininfarina-designed Maserati Quattroporte is a curvaceous yet aggressive-looking, big saloon that hails the rebirth of the 'Italian flagship car'. Now available in the Automatic Gear variant, the purity of the technical solutions adopted for the Quattroporte, the lack of any fussy details or complications, the sensuality of a line created by the world's most celebrated stylist, all combine to make this Quattroporte absolutely irresistible. In addition to this, there's also the typical Maserati touch of luxury making this trident truly adorable. This Quattroporte dazzles and impresses with enhanced driving pleasure.

MASERATI QUATTROPORTE SPORT GT
The Sport GT version of the Quattroporte was created to further enhance the high performance spirit and sporty character that set the Quattroporte apart from any other executive saloon. The black chrome of the grille and the side air intakes, for instance, take their inspiration from Maserati's traditional racing styling cues while the bonnet bears the pierced Trident typical of the Maserati competition cars of the past. At high engine speeds, the Quattroporte Sport GT's exhaust system also gives a much deeper rumble to the already sporty sound of the Maserati V8. This Quattroporte is the ultimate embodiment of qualities for which Italy is renowned throughout the world: an appreciation of beauty, sophisticated engineering and most importantly the sporty temperament.

JAGUAR XKR
The XKR takes the Jaguar sports car experience to new heights. It makes intelligent use of practical, modern technology such as an industry-leading aluminium monocoque structure that results in a light and yet very stiff body. It is a perfect balance of refined Grand Tourer and serious performance sports car that delivers a truly rewarding and exhilarating driving experience. The XKR's powerful statement of intent is emphatically reinforced by sporting styling cues such as an enhanced front bumper, bonnet louvres and aluminium-finish grilles and side power vents. Unique 19 and 20-inch alloy wheel designs and a quad-exhaust system add to the overall presence.

JAGUAR XK
The launch of the all-new Jaguar XK marks an exciting new era for Jaguar in terms of both design and engineering, and reinforces the marque's reputation for building ground-breaking cars that are as rewarding to drive as they are Gorgeous to look at. The new XK has been engineered above and beyond the high expectations that customers rightly have for a Jaguar sports car, a fact made possible because everything from its advanced aluminium chassis to its sophisticated transmission and exquisite interior has been designed in pursuit of a luxurious, advanced and stunning new Jaguar.

JAGUAR S-TYPE WITH BODY KIT
Inspiring to look at with its dramatic, flowing lines, and thrilling to drive with superb power, the S-Type is a truly contemporary performance car. With advanced technology that is totally relevant and seamlessly integrated into the luxurious interior, the Jaguar S-Type is as good as it looks.

Jaguar S-TYPE buyers now have a special new accessory option to tempt them: the Jaguar Sports Collection body styling package that enhance the graceful flowing lines of the S-TYPE giving it a more athletic and sportier appearance.

JAGUAR X TYPE
The curvaceous, powerful lines of the X-Type coupled with the whisper-quiet power from the engines makes this pure Jaguar. Finely tuned suspension systems, cruise control and the gripping all-wheel drive of the X-Type provide exceptional levels of traction and handling in all weather conditions.

A powerful combination of poise and power; accentuated by sexy, seductive styling, the new 'Sports Collection' package comes with distinct design accessory options that enhance the graceful flowing lines of the X-TYPE model.

JAGUAR XJ
Jaguar's flagship XJ model is the epitome of style, luxury, comfort and craftsmanship that is synonymous with Jaguar and also delivers unmatched performance and 21st century engineering. With lines that are pure Jaguar - elegant, sensuous and sophisticated - the XJ shape is instantly recognisable as a true design icon. The luxurious interior reveals new levels of spaciousness, ergonomic flexibility and seat comfort, together with entertainment, climate control and communications systems that reflect the needs of today's luxury car customers.

LAND ROVER DEFENDER
Greater ability both on-road and off-road plus increased comfort, performance and refinement are among the major improvements introduced for the Land Rover Defender for 2007. Inside the vehicle, a new facia improves ergonomics, whilst new seating improves comfort for all occupants.

RANGE ROVER VOGUE
The Range Rover for 2006 is the most refined, most luxurious and most powerful Range Rover ever. Two new petrol engines are complemented by fresh exterior design details, a quieter interior and a profusion of new technology.

The Range Rover has always been the world's most complete luxury SUV. With this new, even more refined flagship for the company, the best luxury SUV in the world is now even better.

RANGE ROVER HSE
The Range Rover gets new engines and transmissions, improving on what remain the ultimate luxury sport-utility. Offering the trademark Range Rover capability combined with a beautiful cabin and the latest in safety features. Driving it makes one feel good. It is smooth and poised on the road and makes its occupants feel classy and sophisticated. Providing exceptional performance combined with safety. The Safety equipment on the HSE is comprehensive making it perfect for the occasional Safe adventure.

LR3
Land Rover LR3 broadens its line-up with the addition of a V6 engine, giving consumers a greater level of trim choices for the award winning SUV. Since its introduction LR3's powerful on-road performance, unparalleled off-road standards, and state-of-the-art technologies have set a new industry standard. The powerful four-wheel disc brakes and ABS, electronic brakeforce distribution (EBD) and emergency brake assist (EBA) provides an automatic extra boost when a panic stop is detected. The LR3 is also equipped with driver and passenger airbags that deploy in two stages depending on the severity of the frontal impact.

RANGE ROVER SPORT
Designed to complement the renowned Range Rover -which continues as the company's flagship - the Range Rover Sport is a completely new vehicle, a more compact, more agile and more performance-oriented SUV. It combines invigorating dynamic ability with outstanding comfort and refinement. Land Rover calls it a 'sports tourer'. This reflects its ability effortlessly to cover long journeys quickly and comfortably, and yet also to deliver sharp handling and exhilarating performance. Its on-road prowess is complemented by terrific off-road capability.

FORD EDGE - THE CROSSOVER UTILITY VEHICLE ( CUV )
The inspiration for the Edge is contemporary design and an adventurous state of mind. Edge's visual promise of dynamic prowess begins with its bold front end, its modern design flows into the interior, evident in the instrument panel and distinctive center stack. Edge is also designed to fit the customer's need for style as well as cargo space and adaptability. Edge customers will find peace of mind in Ford's comprehensive approach to safety, including standard active safety technology and comprehensive passive safety features.

FORD EXPLORER
The new Ford Explorer features solid proportions and a planted stance, and projects a large presence - most noticeably in the front end. The grilles, with two distinct styles make the strongest statement. Its simplified series strategy and increased availability of appearance and component packages will help consumers better configure an Explorer that perfectly meets their needs and desires. These changes are an extension of the simple formula for the successful Explorer: 'Put people first'.

FORD FOCUS
The new Focus will emerge among the leaders in the small-car segment, thanks to its spirited driving character, contemporary exterior appearance and smart interior. Delivering award-winning quality, environmentally responsible emissions, superb passenger space and low cost of ownership it enters with a series of changes to address the needs of those seeking an individualized vehicle. The interior is clean and modern-looking, highly functional and built of high-quality materials thus making it the comfortable transport in increasingly urban settings.

FORD MONDEO
Along with exterior and interior changes across the Mondeo range, improvements have been made to enhance driving quality. Key changes include enhancements to an already excellent brake performance. Improved brake feel provides a more responsive, solid feedback when applying the brakes. The Mondeo incorporates a highly refined chassis, a scientific approach to eliminating unwanted noise and vibration, careful ergonomic study of the interior architecture and an exterior shaped with aerodynamic discipline.

FORD MUSTANG
Mustang is pure muscle. The signature long hood and short rear deck capitalize on 40 years of history, as do classic design cues that have defined Mustangs: C-scoops in the sides, three-element tail lamps, and a galloping horse badge in the centre of the grille. Its powerful engine and menacing shark-like nose imparts an interesting attitude, while jewelled; round headlamps in trapezoidal housings are part of its modern architecture. The car's aggressive rake gives the design visual motion and the awesome tires anchor the design visually and physically to the road.

FORD ESCAPE
Known among enthusiasts for its hallmark driving dynamics on pavement, the automatic Intelligent 4WD System provides excellent traction and stability with a smooth, fuel-efficient operation, even in slippery conditions. The computer-controlled system operates so seamlessly that its engagement is barely noticeable to most drivers. Surprisingly roomy for a compact SUV, It is the segment leader delivering the right package at the right price. In today's fuel conscious environment, the Ford Escape offers customers versatility and strong fuel economy.

FORD EXPEDITION
The Expedition's new design, inspired by the best-selling Ford F-Series truck, signals big improvements in capability, functionality and toughness. And new levels of interior refinement, flexibility and quietness change the game in Expedition's favour among discriminating full-size SUV customers. The Expedition also boasts of a confident stance and frame. Many customers demand the kind of capability for hauling people and cargo that can only come from a full-size SUV. For those who want even more cargo-carrying capability, Ford has extended its Expedition line up with the 2007 Expedition EL. With a lengthened wheel base, the Expedition EL adds that extra cargo capacity without compromising driving dynamics.

FORD F-150
Ford F-150 sets the industry standard for toughness, strength, safety, interior spaciousness, refinement, driving dynamics, stability, functionality, cargo capacity, comfort and style. Tall-shouldered and proud, the F-150 profile features a self-assured, 'planted' stance. The bold front end conveys strength and incorporates a wrap-around fascia treatment that communicates refined sophistication and precision. The front doors feature Ford's signature stepped-down truck beltline. The strong hydroformed front frame rails are built to help manage crash forces. In an impact, these areas of the frame are designed to collapse in an accordion fashion, dissipating energy before it reaches the passenger compartment.

FORD RANGER
The Ford Ranger offers genuine 'Built Ford Tough' heritage in a high-quality, high-value package. Attractive pricing, an abundance of series and a wealth of options mean there's a customized Ranger for every buyer.
Ranger emphasizes safety and security for the 2007 model year, with Ford's Personal Safety System, tire pressure monitoring system and SecuriLock passive anti-theft system. The Personal Safety System includes a front-passenger sensing system and dual-stage driver and front-passenger air bags. The tire pressure monitoring system uses sensors mounted on each of the wheels except the spare to monitor air pressure.

LINCOLN TOWN CAR
The Lincoln Town Car is Lincoln's full-size luxury sedan with a tradition of a smooth ride and superb comfort. The Town Car has long been Lincoln's flagship sedan, and it enjoys extremely high customer satisfaction and loyalty. The Lincoln Town Car was the first car in history to receive the government's highest five-star government safety ratings four years in a row for all five categories - including rollover resistance. As a mark of distinction, a stand-up Lincoln star hood ornament sits at the leading edge of the hood announcing the historical tradition.

LINCOLN NAVIGATOR
The new Lincoln Navigator offers uncompromising levels of luxury, capability, functionality. Its expressive design brings a unique elegance and an unrivalled presence to the full-size luxury-utility segment. Lincoln Navigator charts its own path, offering confident ride and handling, outstanding comfort and craftsmanship, and class-leading capability. Its distinctive design combines power and refinement to deliver the famed Lincoln luxury. It also imparts a powerful and capable image without looking pretentious.

MERCURY MOUNTAINEER
The Mercury Mountaineer is a study in refinement. Its passenger compartment features attention to detail, comfort and quiet. The upscale design begins in the front row with an attractive instrument panel and ends in the rear with an innovative available power-folding third-row seat that provides an absolutely flat load floor. Mountaineer's innovation continues in exciting customer-friendly feature enhancements. A significant amount of engineering work went into designing the Mountaineer's various industry- and segment-first safety systems.

About Premier Motors:
Premier Motors was established in 2004 and represents major European and American automobile manufacturers like Land Rover, Jaguar, Ford, Mercury and Lincoln in Abu Dhabi.

A growth in network expansion in new facilities at Premier Motors has led to developments in the areas of sales and after sales service in Abu Dhabi, Um Al Nar, Mussafah and Al Ain. With investments in manpower, training and integrated ERP computerized systems to improve customer satisfaction and efficiencies, a dedicated team of more than 100 professionals are committed to take customer delight and vehicle ownership experience to higher levels.

Premier Motors is a subsidiary of Al Tayer Motors.
Janeta Novakovic Posted by Janeta Novakovic, Assistant News Editor
Monday, December 18 - 2006 at 15:54 UAE local time (GMT+4)

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This Article was updated on Tuesday, May 01 - 2007
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