Sage launches SalesLogix CRM in Middle East

The software helps companies to improve efficiency of the sales, marketing & support departments.

Shishir Srivastava, Executive Director of Sage Software Middle East said, " Sage now offers local companies an integrated suite of front and back office applications and will appoint eight SalesLogix partners in the Middle East within a year. SalesLogix is target at companies with fewer than 500 employees and is priced at US $ 1000 per user."

Darren Menezes, Marketing Manager of Sage Software Middle East said "To date, we have seen very few CRM implementations in the Middle East. CRM is in its infancy, what ERP was 7-8 years back. We think the Middle East CRM market will grow by 30 to 40 % for the next 3-4 years as companies being to realize the benefits of CRM. There is still a need to educate local businesses about the benefits of CRM and SalesLogix plans to actively do so in the coming months."

"With CRM, return of investment is very easily measurable. More leads, sales calls and ultimately increased revenue is the goal of any sales oriented CRM implementation" said Shishir

"We will announce initial partner signups during Gitex. All SalesLogix business partners go through rigorous training to ensure customers receive the highest level of service" commented Shishir.

SalesLogix is a fully integrated CRM with the following modules

SalesLogix Sales automates routine sales tasks giving sales people more time to interact with prospects and customers. It improves their success by giving them the latest customer information gathered through out the company. Sales Managers can easily monitor the performance of their sales team's and maximize their efficiency.

SalesLogix Marketing helps you to maximize return on marketing investment. You can launch timely, effective marketing campaigns and easily manage them at a glance. Tasks can be assigned, scheduled & the campaigns progress tracked. Leads generated can be automatically assigned to the sales team. SalesLogix lets you to link sales revenues to campaigns making it easy you to measure return on investment.

Saleslogix Support streamlines support center activities. It automates the tracking and resolution of customer support issues of customer requests and product defects, such as those received by customer support, customer service, quality assurance, manufacturing or technical support departments. Customers can log & track support issues online, 24 x 7. Incoming customer emails are automatically analyzed and forwarded to the appropriate support staff. Unresolved problems are escalated to management for action.

Other interesting SalesLogix features include

SalesLogix encourages self-service by helping to build an intelligent web knowledge base containing standard problems & resolutions. Customers are empowered to seek solutions on their own before logging a problem.

SalesLogix automates partner management through a web portal where partners can receive and track leads, configure and place orders and access customer support information and history.