MAF Shopping Malls to host a slew of shopping and entertaining events this DSF

Deira City Centre with its sound customer base and popularity as a favoured shopping destination has added tremendous value to the DSF experience. Due to the postponement of DSF last January to December 2006 the Mall of the Emirates has not yet been open for DSF. This will be the first time when the mall, dubbed as the world's first shopping resort would be hosting the DSF and as can be seen from the events calendar, a slew of activities, promotions and events await the visitors to this plush new venue of Dubai.

A key sponsor for the upcoming DSF MAF has lots in store for visitors and shoppers for DSF 2006-2007. Fuad Sharaf, General Manager of Mall of the Emirates, said, "As a key sponsor of DSF, MAF Shopping Malls hopes to build upon the DSF 'franchise' and make it even more popular in the UAE, the region and internationally. We are committed to supporting the DSF office in relation to all promotions which add value to our shopper's experience.

"We are coordinating with our retailers so that they can best exploit the opportunities on offer from the DSF office. We are also working towards a shared events programme so that festival feel and atmosphere is created in the malls and all across Dubai."

The combined edition of DSF 2006-2007 will run from December 20, 2006 to February 2, 2007. The 45 days of family fun, entertainment and shopping frenzy will offer retrospective glimpses of the 10 previous editions combining the best of the best and promises to be even bigger and better.