Visitors to www.emirates.com or www.lemeridien.com have logged on to win one of 12 fabulous holidays courtesy of Emirates Airline, the United Arab Emirates' award-winning airline, and Le Meridien, the luxury global hotel group.
The global nature of cyberspace has seen entries from all five continents in the world and the use of the worldwide web as a medium has meant the holiday of a lifetime is at the fingertips of millions.
Meanwhile, a six-week push on Emirates 2 FM, where Le Meridien hotels in the UAE have offered star prize weekend breaks, as well as dinners at their top restaurant, has seen the competition develop huge interest locally as well, with hundreds of callers every day.
The multi-media campaign has also been key to the competition's success to date. Integrated marketing campaigns can maximise the dollar investment, and the joint promotion has utilised online and radio promotions in conjunction with traditional print media to spread the reach of the message.
The online drive comes at a time when smart operators are looking out of the box to grow brand awareness and business levels.
Brand alliance is key in brand and destination marketing and it is the alliance of two global brands has been key in the promotion of in- and out-bound tourism, region-wide and beyond.
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Huge demand in final days of Emirates and Le Meridien multimedia promotion
- United Arab Emirates: Sunday, October 06 - 2002 at 17:25
- PRESS RELEASE
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With just ten days left to run, tens of thousands of Internet users have already gone online to win a dream holiday, with organisers expecting demand to rise on the run-up to the October 17 closing date.
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Posted by Anne-Birte Stensgaard, News EditorSunday, October 06 - 2002 at 17:25 UAE local time (GMT+4)
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This article was updated on Wed Sep 17 2003.
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Dubai-based Emirates, one of the world's fastest-growing international carriers, took off in 1985 with just two leased aircraft. It has since expanded its fleet of modern jets to 40, serving 58 cities in 41 countries. This year it is launching new routes to Perth, Mauritius and Osaka, and will make its North American debut in 2003 with daily non-stop flights to New York. In the 12 months to April 30, 2002, passenger numbers rose by 18.3 per cent to 6.8million and profits by 11 per cent to a record US$127m, thanks to its bold "business as usual" strategy. Details from www.emirates.com or on Skywards, the exclusive club for frequent flyers with Emirates and SriLankan Airlines, designed to offer benefits over and above those normally expected- www.skywards.com
Le Méridien is a global hotel group with a portfolio of more than 140 luxury and upscale hotels (38,000 rooms) in 55 countries worldwide. The majority of its properties are located in the world's top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. The company also enjoys a strategic alliance with JAL-owned Nikko Hotels, providing loyal guests access to an additional 42 properties around the world. Headquartered in London, Le Méridien Hotels & Resorts Ltd is owned by Nomura International Plc and managed by Terra Firma Capital Partners. Details from www.lemeridien.com or www.moments.com, for Le Meridien Moments, the rewards and recognition programme from Le Méridien
Le Méridien is a global hotel group with a portfolio of more than 140 luxury and upscale hotels (38,000 rooms) in 55 countries worldwide. The majority of its properties are located in the world's top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. The company also enjoys a strategic alliance with JAL-owned Nikko Hotels, providing loyal guests access to an additional 42 properties around the world. Headquartered in London, Le Méridien Hotels & Resorts Ltd is owned by Nomura International Plc and managed by Terra Firma Capital Partners. Details from www.lemeridien.com or www.moments.com, for Le Meridien Moments, the rewards and recognition programme from Le Méridien
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