Mall of the Emirates plans a plethora of activities to entertain and mesmerise visitors during DSF

The mall will host entertainment from different regions of the globe including India, the Far East, Africa, the Americas, Europe and the Middle East as well as a major sales promotion.

Acrobats from Asia, flamenco dancers from Spain, Bollywood performers from India and sword dancers from the UAE will all be performing live on the World Stage situated in the Galleria area of Mall of the Emirates.

"The majority of Mall of the Emirates' 440 retailers will go on sale during the 45 day festival offering customers competitive discounts. Simultaneously the mall will also run a "shop-and-win" promotion where for every AED 350 spent, customers will receive a coupon to enter the draw for a once in a lifetime prize," said Fuad Sharaf, General Manager Mall of the Emirates.

The grand prize winner will walk away with a 2 bedroom, luxury apartment worth AED 2.4 million. The 1400 ft. property developed by leading property developer DAMAC is situated on the 22nd floor of the Ocean Heights in the Marina.

Peter Riddoch, CEO, DAMAC Properties said, "We are delighted to be a part of the unique offer that DAMAC Properties and Mall of the Emirates has put together for Dubai Shopping Festival 2006-2007. I wish all the shoppers the very best of luck in trying to win the 2 bedroom apartment in DAMAC's Ocean Heights - 1. The property is located at the beginning of Dubai Marina and directly overlooks the Palm Jumeirah."

Riddoch added, "Designed by award-winning architectural firm Aedas, this residential tower has also been a proud recipient of Bentley Property Awards 2005. Furthermore, we believe in luxury and I would like to invite the people of UAE to shop and avail of the opportunity to become a proud resident of our Ocean Heights-1 masterpiece."

In addition, DAMAC are offering a free car to everyone that purchases a property during the DSF period. They will also erect a major display of their current portfolio in the Galleria of the mall.

"During the 45 day festival, shoppers visiting the mall will catch a world of entertainment that will take them across five continents. Daily events will be hosted on the World Stage in the Galleria - as well as roaming artists throughout the mall who will entertain visitors. Shows will start at 5pm each day and visitors can expect to see up to three different acts each evening," explained Sharaf.