Extraordinary productions of Cirque du Soleil, including Dralion, Allegria, Saltimbanco, and Varakei are scheduled to be aired on MBC Channel's 1 at the end of December and throughout 2007 for the viewing pleasure of more than 75 million people across the region. In addition to this, MBC 4 will be highlighting Quidam in Dubai with 2-hour specials on the magic of Cirque.
"It makes perfect sense for the world's leading live entertainment company, Cirque du Soleil, to choose nothing less than the best to share their magic with people across the region. With unparalleled production quality and an enthusiastic, world-class team who are also the biggest Cirque fans, we are proud to be the exclusive TV partner for this event,"
said Andrew Maskall, Marketing Manager, MBC group.
The MBC group includes four free to air channels, MBC 1 which is the Arabic family channel, MBC 2 - English movie channel, MBC 3 - aimed at the region's younger viewers, and MBC 4, another popular western entertainment channel.
During the Quidam run, MBC will air promotions and also run a SMS competition for viewers, with the grand prize being free airline tickets to Las Vegas to watch one of Cirque's newest and most spectacular productions, 'Love', a collaboration between Cirque du Soleil and the Beatles.
"Cirque is bringing imagination, beauty and magic to Dubai and MBC will make sure that no one misses out," concluded Maskall.
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Posted by Anne-Birte Stensgaard, Senior News Editor
