First UFI Open Seminar in the Middle East to be held in Oman

Hosted by the Oman International Trade & Exhibitions (OITE), this seminar is open to participation by all exhibition industry professionals.

"OITE is pleased to host this timely event in Muscat when the exhibition industry is experiencing the highest growth," said Mr. Sadiq Ahmed Khan, Director - Sales & Marketing of OITE.

"This is the best networking opportunity for senior representatives of the world's leading exhibition companies and venues to be in Muscat. As the Sultanate is witnessing huge investments, the region is attracting major players and UFI Open Seminar is just the right event which will provide strategic business insight into exhibition industry development,"

he further added.

The UFI Middle East Open Seminar, sister to UFI's industry leading Open Seminars in Europe and Asia, has a two-fold objective:
• To provide an overview of the latest marketing and technological solutions available to the exhibition industry; and
• To provide strategic business insight into exhibition industry developments in the Middle East.

The Seminar's 2007 theme, "Solutions for Successful Exhibition Marketing" will build on presentations by international experts to provide insight into timely topics including:
• How to build an international brand strategy;
• Could, and should, direct sales exhibitions (Bazaars) become regular trade fairs in the future?
• Attracting buyers and sellers to the show floor; and
• How to successfully market exhibition centres in today's competitive environment.

Case studies presented will provide participants with practical information which they can apply in their own management environment. This seminar will bring together exhibition organizers, exhibition centre managers and partners of the industry as they share information and experiences relevant to today's exhibition business.

The UFI Open Seminar in the Middle East is open to participation by UFI members and non-members.