Ibn Battuta Mall launch prize winning DSF game

Inspired by the popular game show "The Generation Game", visitors to the mall can compete to win an array of gifts ranging from the latest electronics to hit the market to this season's must-have fashions as well as thousands of dirhams in cash.

Hosted by Catboy, one of Dubai's top radio Djs, contestants are called upon to remember as many of the twenty objects that pass in front of them as possible. Every item recalled correctly is kept by the lucky contestant.

"The Magic Memory Game is an excellent way for adults and children to take part in Ibn Battuta Mall's DSF celebrations and to win prizes while having fun too. With hundreds of prizes to be won throughout DSF along with world class entertainment and fun filled activities for everyone, Ibn Battuta Mall really is a magical destination," said Colin Fenton, Mall Manager.

The competition will take place in China Court from Saturday 30 December and will occur every Saturday between 7pm to 10pm throughout DSF. Ten contestants will be chosen to play each week, and winners will receive prizes from stores located at Ibn Battuta Mall.

In addition to the Magic Memory Game Ibn Battuta Mall, has transformed itself into a magical world filled with acrobatic performances and magic demonstrations as well as offering a range of children's activities such as arts and crafts workshops.

One of the highlights of Ibn Battuta Mall's DSF celebrations is the gift giving tree located in China Court, where visitors can donate gifts in aid of the Dubai Autism Centre. Donations can be made until 2 January.