MISSHA cosmetics launches in the UAE

MISSHA was born from the belief that makeup and grooming should be an affordable and essential element in one's everyday life. Since its initial launch on the internet in year 2000, MISSHA has carried this simple idea forward by offering products that are high in quality yet reasonably priced, strictly conforming to the customer's advantage.

The MISSHA store offers an extensive portfolio of over 600 products ranging from skincare, body care, makeup, fragrance and hair care lines. Using state-of-the-art technology, MISSHA creates a harmonious combination between the skin and the science of cosmetics. Using natural oils and various botanical extracts that have beneficial properties, MISSHA products are recognised for their high quality and expertise involved. While the creation process is highly detailed, the products feel light and fresh, simple and practical.

MISSHA as a brand distinguishes itself by maintaining direct contact with its customers. Each customer is able to test the product lines in-store and share their opinion with a host of others on the MISSHA website. This is a means of further enhancing continued consciousness about quality maintenance as well as product diversity. MISSHA has always relied heavily on consumer feedback for product development as well as expansion of the range.

A company that is strictly against animal testing for product development, MISSHA's ideology is to be socially responsible and environmentally conscious. MISSHA is an avid promoter of recycling, with environmental protection being a high priority in the company.

A new entrant to the Middle East, MISSHA enjoys strong following among its customer base across the world. Al Tayer Group further reinforces its market leadership in the perfumes, cosmetics and skincare segment with the acquisition of the MISSHA franchise for the GCC countries.

"With the region experiencing exponential growth, new segments of the market are emerging. We are addressing that by adding to the consumer choice with a brand like MISSHA which is a dynamic, vibrant and affordable beauty brand for the youth," said Khalid Al Tayer, Group General Manager - Business Development, Al Tayer Group.