HSBC acquires significant equity stake in Flip Media

Flip Media Investments Ltd. is the holding group of Flip Media FZ-LLC, the region's leading, independent interactive marketing agency, Neo Digital FZ-LLC one of the region's leading online media agencies, Flip Media Pvt. Ltd. India, and other subsidiaries.

Martin Diessner, CEO, Flip Media stated, 'The involvement of HSBC increases our range of opportunities as we now have the support and involvement of one of the world's leading financial institutions as a major shareholder who has extensive experience in the region and is committed to helping us develop further'.

Dinesh Lalvani, Group Creative Director and Managing Partner, says: 'This announcement will help solidify our growing network and provide better services for our clients as well as expanding the team. It is the perfect platform for us increase our market share not only regionally but on a global level as well.'

David Price, Managing Director of HSBC Private Equity Middle East added, 'We are very pleased to be investing in Flip Media. It is one of the most recognized digital agencies in the region and it has a proven track record across the Middle East and beyond. Our investment is intended to provide a strong institutional platform for the company's further regional growth. Investing in Flip Media is very much in line with our policy of backing profitable and well managed businesses.'