USRobotics and Virgin Megastore strengthen partnership

Sumit Kumar, Regional Manager, Middle East and North Africa, USRobotics, said,

'Virgin Megastore is USR's power retailer in the Middle East dealing with premium lifestyle products, and we are glad that our products have been faring exceedingly well in Virgin outlets across the UAE. Now, with the availability of the entire wireless range at Virgin stores, we will be able to meet customer demands more comprehensively, while also gaining extended brand mileage and visibility.'

Tina Memic, Product Manager, IT Accessories for Virgin Megastore said, 'By adding USR products to our list earlier this year, we were able to expand our range of products offering connectivity solutions, boost turnover and also increase footfall to our stores. The demand for USR products in all of our outlets has been growing steadily which prompted us to offer the complete range of their highly successful MAXg product family. In doing so, we are not only giving the brand the prominence it deserves, it also complements our goal of providing high quality products to our customers.'

MAXg extended- range technology uses advanced digital signal processing techniques to improve devices' reception of wireless transmissions, enabling Wi-Fi users to maintain high-speed connections up to 50 percent further from an access point. MAXg technology is standards-compliant and certified by the Wi-Fi Alliance, so users benefit from additional range in any wireless network - even if other devices do not use MAXg technology.

In addition, the MAXg series incorporates a complete set of in-built security measures to protect networks. It offers a number of security features that users can take advantage of to limit network susceptibility to hacker attacks, vandalism and corporate espionage, including Wi-Fi Protected Access, 802.1x network authentication, Wired Equivalent Privacy (WEP), Disable Broadcast SSID and MAC address authentication. Moreover, the MAXg line of wireless products is easy to install, set up and use, thanks to the SureStart installation wizard developed by USR which assures the easiest, fastest installation in the industry.