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Axiom Telecom - Key Sponsor for DSF 2007

United Arab Emirates: Monday, January 08 - 2007 at 08:23
PRESS RELEASE

The region's flagship mobile retailer, Axiom Telecom, is a Key Sponsor for the region's biggest shopping event, Dubai Shopping Festival 2007 for the third consecutive year.

This will be the first festival showcasing Axiom's new interactive retail format in its flagship stores in Deira City Centre, Mall of Emirates and Town Centre. The new showrooms feature live experience zones, a new range of MP3 players, the largest range of mobile phones in the marketplace and a dedicated Bluetooth accessories zone.

In the experience zones for music, photo and business, customers can listen to music on mobile phones, and test the Photo capability of mobiles, through Bluetooth printing live in store, and test the latest business PDA's. The zones have been driven by customer demand and research.

"We believe our new stores lead the mobile world in terms of layout and live experience - the power of the Dubai Shopping Festival, our amazing promotions and our innovative stores will make Axiom a must visit destination during the festival,"

commented Brad Whatmough, Group Marketing Manager, Axiom Telecom.

During the '45 Days.45 Winners' promotion across all Axiom outlets in Dubai, customers will have access to a huge range of great deals and new products, showcased in a 32 page buyers guide. There are chances to win one of the 45 great prizes everyday for 45 days, through a daily raffle draw. The list of fabulous prizes includes 45 FREE flights to anywhere in the world, driving an F1 car for a day, a helicopter ride over Dubai and other great adventures & gifts.

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Related site: http://www.axiomtelecom.com

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About Axiom Telecom
Founded in 1997 by its CEO and local entrepreneur Faisal Al Bannai, Axiom Telecom is the largest mobile wireless retailer in the Middle East with revenues exceeding Dhs two billion.

Axiom Telecom is the largest retailer and distributor of mobile and wireless solutions in the Middle East, with over 400 outlets across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman and Egypt (from January 2007). Axiom currently employs over 1300 staff and has direct partnerships with the world's leading mobile brands including Nokia, Sony Ericsson, Motorola, Samsung, LG and i-mate. In addition to mobile retail and distribution, Axiom Telecom is also a partner of du in the UAE and Mobily in KSA as well as the region's largest Thuraya satellite service provider. It has the region's largest service centre infrastructure and recently won independent customer service awards. TECOM - a member of the prestigious Dubai Holding group - took a significant share in Axiom in December 2005

About Al Bannai Group
Founded in 1960, Al Bannai Group is a locally owned and operated company; businesses owned by the group are: Gelato, UNO, Arabiata, Naanplus, Sofra Worldwide, Axiom Telecom, Target printing press, Emirates Marine Services and FF International.

Posted by Anne-Birte Stensgaard, Senior News Editor
Monday, January 08 - 2007 at 08:23 UAE local time (GMT+4)

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Axiom Telecom - Key Sponsor for DSF 2007

The region's flagship mobile retailer, Axiom Telecom, is a Key Sponsor for the region's biggest shopping event, Dubai Shopping Festival 2007 for the third consecutive year.

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