Damas introduces the watches of Dreyfuss & Co.

The collection promises to change the way time is managed across the globe.

Each piece is handcrafted meticulously to ensure that every watch is as individual as its creator and its owner. Considering it an art, the master watchmaker passes through rigorous, methodical and well-defined processes of design, technological development and quality control.

Skills and techniques that have stood the test of time are handed down from generation to generation and closely guarded. Within the mountain enclaves, watch making dynasties and doyens were created. Rene Dreyfuss, modest and unassuming, earned his place in the watch making history books.

Combing luxury and elegance, the new collection is divided in to six segments and is named after the key historical dates in the life of Rene Dreyfuss to offer the wearer a stunning watch with its own story to tell. Inspired by the past, each piece has been subtly updated to fuse contemporary classic styling with traditional craftsmanship.

Tawhid Abdullah, Managing Director of Damas Jewellery LLC, said: "This most amazing and useful collection combines comfort with incredible appeal, and compliments both style and time. It ignites a fondness for its classic style in the heart of the wearer. It embodies the iconic beauty and the charm that has earned this brand such a magnificent reputation. Perfect and versatile, it makes a great gift for all occasions."

Both the gents and ladies collections, launched in the UAE, feature a selection of stainless steel and 18 carat gold strap and bracelet pieces, all guaranteed by the Seafarer waterproof stamp. This revolutionary feature offers the wearer peace of mind that their timepieces will remain impervious to water whether relaxing in a Jacuzzi or participating in water sports.

Each Dreyfuss & Co timepiece is complemented and protected by a sumptuous hand crafted oak finish presentation box complete with authentic certificate.

The watches are available at Damas Watches Boutique & select Damas Les Exclusives Boutiques in leading 5-star hotels in the UAE, in Kuwait Duty Free, and the major shopping malls in Bahrain and Qatar.