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Friday, November 27 - 2009

The 3D company introduces 3D intelligent display

  • United Arab Emirates: Tuesday, January 09 - 2007 at 10:02
  • PRESS RELEASE

Adding an extra dimension to its digital signage solutions, The 3D company introduces a 3D intelligent display in the UAE market.

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Featuring high quality 3D and 2D modes, the intelligent autostereoscopic display delivers full brightness and full contrast with true color representation thanks to revolutionary technology. Leveraging patented multi-view lenticular technology in combination with advanced 3D display signal processing, the display provides an extraordinary 3D viewing experience that stands out compared to conventional displays.

"We have a long history in 3D display technology and Digital Signage networks. We were looking for new ways to give viewers an ever better experience and attract their attention. This display does just that. It gives our company the edge in the rapidly growing Digital Signage market.

"We launched this display at Gitex. The response we got was really amazing. People just could not believe their eyes. Standing out from the crowd is crucial to advertisers. They immediately saw the potential of these displays and embraced this technology," said Marco Langhorst-Sales and Marketing Manager for The 3D Company.

The new displays are designed for applications that require a 3D experience with maximum comfort. It allows multiple users to view 3D content at the same time within a large comfort zone, providing a sustainable 3D viewing experience without the need for special viewing glasses. The display can be applied for a broad range of applications, visualizing both 2D and 3D content with high picture quality.

3D intelligent display solution includes supports from 3D content creation up to true 3D visualization. A dedicated plug-in for 3dsMax* software is available that allows existing and new content to be exported to the 2D-plus-depth format. Next to the offline content creation, 3D interactive applications - games, simulation, etc. - can be visualized in real-time, using the 3DS Wrapper that can extract real time depth information via OpenGL or DirectX. Finally, a Display Control Tool is provided that allows the end-user to modify the settings of the depth- and visualization parameters to their preference.

The 3D displays are the first products that promise to help (marketing) professionals create an amazing viewing experience with the latest technology to make content richer, more exciting, and more entertaining for the end-user so that it's almost 'real'. 3D displays provide the latest innovation in technology to attract the consumer's attention and is well positioned for use in digital signage, games, simulation, etc. The 42" and 20" with touch screen option displays are sold in the UAE through The 3D Company.

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Notes and media contacts

If you'd like more information about this topic, a demonstration or to schedule an interview please contact:
Marco Langhorst
Tel: +971 4 3909550

The 3D Company FZ-LLC has been established since the last quarter of 2003 in Dubai Internet City, the heart-beat of technology in the Middle East. We offer Virtual Reality Solutions that literally stop people in their tracks and engage consumers in a truly, unique and powerful way.

The reputation that Dubai has acquired during the last few years as a business hub and tourist destination, is mainly due to the very high level of technology that the city offers in many different areas which has really made the passion for getting the latest in technology as a first priority for both corporate and individuals. From that point we have started offering a wide range of products and services to the Middle East.

We have brought revolutionary 3D solutions to many different market segments like trade shows, both Organizers and Exhibitors, Events and Promotions Companies, Media Agencies, Shopping Malls, Real-Estate Agencies, Banks, Clubs, Restaurants, Hypermarkets, GSM providers and major brands. The 3D Company is a one stop Interactive Laboratory that brings futuristic technology to the corporate world and to living rooms across the Middle East.

Our focus is on innovation, from conceptualizing to deployment of interactivity. The 3D Company also helps content creators like advertising agencies or production houses re-purpose 2D content that they have in their archives to satisfy the demand for next generation 3D or holographic experiences. We leverage the strengths that are inherent in the company - Creativity and Technology know-how.

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