Online Distribution continues to expand its business

The company, which provides resellers with a number of value added services, including technical support, partner relationship management, consultancy, training and professional services support, is adding a new layer of partner services for resellers across the Middle East by providing them with direct link to a team of specialist sales and product experts.

The operation is being underpinned by prompt delivery service with freight forwarding company Aramex to provide third party logistics support for Partners in Saudi Arabia.

Online Distribution has a depot in Bahrain that already works to support the partners in Saudi Arabia with substantial stocks from vendor partners including Symbol Technologies, 3Com, Juniper, Extreme, APW, Avocent, Chatsworth, APC, Belden, Ortronics and Corning among others.

"Saudi Arabia has a number of leading manufacturing and utility companies who are early adopters of new technology and use information technology to fuel their diversification and economic growth into new sectors," said Venu Menon, Director, Online Distribution Ltd. "Saudi Arabian organisations, while being focused on reducing costs, are more interested in increasing their agility and extending resources needed to meet customer demands. The Kingdom is a focus market for us this year and this will allow us to introduce an extensive range of products & solutions to our partner base."

"We have taken time to understand the market and the values of prospective partners in Saudi Arabia. The Kingdom's massive public sector outlay represents huge growth opportunities for vendors and resellers. Key to the success of this operation is being able to offer delivery in real time. We will back up our product offering with good logistics support," added Menon.

Online Distribution aims to work closely with its vendor and reseller partners to drive deep integration skills into the system integrator and service provider community. The company's product portfolio includes the latest in Radio Frequency Identification (RFID) technology, wireless technology, remote management solutions, structured cabling systems, IP telephony, and anti-virus and security solutions.

Advanced infrastructure solutions including Corning cabling products and Chatsworth's intelligent cable management solutions and Avocent's remote management of servers and serial devices are also distributed in the region by Online Distribution. Networking technology is a crucial asset to the expanding Middle East business sector, and to provide secure networks, the company has teamed up with Trend Micro to offer a wide range of security solutions.

Gigabit Ethernet will continue to drive growth in the LAN switch market in the coming quarters, as enterprises increasingly use Gigabit Ethernet LAN switches for desktop connectivity and to interconnect servers in datacenters. To drive gigabit adoption in the region, Online Distribution works with 3Com Middle East, to feature gigabit, IP telephony, wireless and unified switching products portfolio.

"Working with our vendors, we aim to demonstrate the collective strength of the latest generation of network technology solutions on offer. Our role is to facilitate access to some of the most advanced, best-of-breed networking solutions for companies in the Middle East though our value add distribution model" said Menon.