Samsung HA division reveals its 2007 strategy to GCC distributors in an annual convention

Recently, the company held its annual business partner convention for the Home Appliances (HA) division, comprising world leading technologies in air conditioners, washing machines with Silver Nano sterilizing and 99.99% germs free wash capabilities, refrigerators with Quatro ( 4 compartment individual cooling ) and capability of maintaining consistent humidity, fastest and nutritious cooking with Samsung exclusive Speed cook technology ovens and vacuum cleaners with Silver Nano , in Dubai.

The convention was organised to outline its expansion strategy for the year 2007 and to review its last year's performance across key GCC markets.

Samsung has been a leader in the development of health-friendly and environment-friendly consumer electronics to address people's health concerns. The introduction of the first sterilization washing machine using nano-technology or the side-by-side refrigerators with advanced health-friendly features and worlds first Quatro Cooling System have been a further testimony to the level of Samsungs technological sophistication in 2006. In the future, Samsung plans to remain in the forefront of the market by continuing to come out with new top-quality products keeping in mind the customers' health and the environment.

Speaking at the expansion plans, Mr. S.Y.Kim, General Manager Home Appliances division, Samsung Gulf Electronics said: "In 2006, Samsung unveiled an extensive range of technological superior HA products that are of health benefit to consumers across the region. In 2007 we will continue to deliver on this unrivalled product benchmark that we have set and will further aspire to grow our market leadership position. The annual distributor conference gave us an ideal platform to share this vision with our partners and now we are fully prepared to rollout our expansion plan."