du supports 18th Arabian Gulf Cup 2007

du will sponsor all the five media centres at Abu Dhabi during the regional biennial sports event.

The du media centres will comprise an innovative mix of technology and creativity, providing media with the opportunity to not only work more efficiently and comfortably but also have fun at the games. A custom designed portal for the media centres will provide comprehensive information on all the football teams, match schedules and history of the tournament.

Osman Sultan, Chief Executive Officer of du said: 'Our sponsorship of the Gulf Cup 2007 is an expression of our continued support of the UAE and events such as this which put it in the regional limelight. du's goal is to provide the latest in telecommunications support to all visiting media from the region, and to facilitate their work by offering a convenient and comfortable experience. With these initiatives, we aim to position ourselves not just as a service provider, but as an integrated solutions partner as well.'

The media centers in Abu Dhabi will be located at the Armed Forces Officers Club, Mohammed bin Zayed Stadium, Al Nahyan Stadium, Zayed City Sports Stadium and Millennium Hotel.

du's hi-tech Lounge-part of the media centre at the Armed Forces Officer's Club in Abu Dhabi, is designed to delight the media and give them a relaxing, fun environment to unwind. The Lounge will be kitted out with plasma TVs broadcasting live coverage of the Gulf Cup and specially created programmes; gaming consoles, Playstations and a host of other recreational activities. In keeping with the general spirit of friendly competition, there will be competitions with prizes to be won by the media as well.

'du's expertise in providing integrated solutions catering to the specific needs of the media was demonstrated at GITEX/GULFCOMMS 2006. It served as a starting point in our track record of success in offering convenient telecom solutions.'

du is committed to supporting activities that sustain the development of the UAE and the region as a whole. Within a short time of its inception, du has successfully provided telecommunication support for media centres at major events, including GITEX/GULFCOMMS 2006.

The Gulf Cup was founded at the 1968 Summer Olympics in Mexico by Bahrain, Kuwait, Saudi Arabia and Qatar. The First Gulf Cup tournament was held in Bahrain. With the tournament's popularity growing in size, the 2007 Gulf Cup is expected to attract large crowds of sports enthusiasts from across the region.