In a total of nine categories HUMMER entered six and walked away with a win in all entries. The categories included Best Use of Online, Best Use of Print, Best Use of Outdoor, Best Use of Media, Best Media Innovation, Best Use of Sponsorship and Best Media Plan.
'It's great to see all our innovative thinking and creative ideas materialise in winning these awards,' said Ahmed Soudodi, HUMMER Marketing Manager at GM Middle East. 'Our teams at both General Motors and Starcom Mediavest have worked very hard to create these Like Nothing Else ideas, setting new benchmarks in media usage.'
The challenge was to launch the new HUMMER H3, building on the smaller HUMMER platform while maintaining the big brand value of HUMMER. Selecting various media types was essential to the success of the media plan. TV and print were essential to break the news; online encouraged interactivity; and outdoor was chosen for drivers who love the great outdoors.
HUMMER went a step further in its use of outdoor media by daring to exemplify the H3's unparalleled off road performance and unmatched climbing and crawling capabilities. Outdoor adverts were placed in the most unconventional of places such as a live size H3 replica in Ski Dubai, stickers on the bottom of swimming pools in Lebanon, sponsored dumbbells in gyms and a live size replica climbing the side of a building in Abu Dhabi.
'One of our most important wins is Best Media Plan as this lays the foundation for everything else that follows,' said Soudodi. 'Our strategy and media was very carefully planned from the beginning and gave much room for creative and innovative thinking. Excelling in print, outdoor, TV and online media in addition to being innovative in our creative thinking is what made our campaign successful and materialised in taking home six wins this year.
'Working with the best to materialise our creative marketing ideas is what drives HUMMER to stand out from the crowd and to truly convey the message that HUMMER is 'Like Nothing Else.'
HUMMER wins six campaign media planning awards
HUMMER walked away with six awards at the latest Campaign Media Planning Awards that were held in Dubai on November 28th 2006.
- United Arab Emirates: Sunday, January 14 - 2007 at 11:32
- PRESS RELEASE
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| . The categories included Best Use of Online, Best Use of Print, Best Use of Outdoor, Best Use of Media, Best Media Innovation, Best Use of Sponsorship and Best Media Plan. |
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Log in to request more information from GM Middle EastNotes and media contacts
For more information:Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143350
General Motors, the world's largest vehicle manufacturer, and AM General reached an agreement in December 1999 in which GM acquired exclusive ownership of the HUMMER brand name worldwide. The iconic HUMVEE is the original HUMMER, the cornerstone of the brand.
In 2003, HUMMER introduced H2, reflecting an evolution of the brand and making HUMMER more accessible to a wider civilian audience. The HUMMER H2 SUT is an evolution of the H2 which adds even more flexibility for cargo requirements.
The HUMMER H3, a more compact model, arrived to the Middle East in the latter half of 2005 as a 2006 model year.
Posted by Lara Lynn Golden, News EditorSunday, January 14 - 2007 at 11:32 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This Article was updated on Tuesday, May 01 - 2007
Index : Company News : GM Middle East
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
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