American Express and Dubai Duty Free enhance co-branded credit card benefits to help meet 'Dubaian' lifestyle needs

Dubaians are defined as those living in Dubai and across the UAE, who value the cosmopolitan and spirited lifestyle of Dubai and seek to experience the best of their city.

Sporting a new sleek, modernistic design with an embedded smart chip to enhance security of transactions, the Dubai Duty Free American Express® Card also provides greater rewards and the best of everyday shopping, entertainment, sporting, dining and travel experiences to Cardmembers.

The new features on the Card include:
Special rates at the First Class, Business and Marhaba lounges and Marhaba Services at the Dubai International Airport
Increased number of chances to win free tickets for two of Dubai's most coveted prize draws: Dubai Duty Free's Millennium Millionaire Draw for US$1 million and the Finest Surprise Luxury Car draw. Every AED 1,000 and every AED 500 Cardmembers spend on their Cards each month will earn a chance to win one of four Millennium Millionaire tickets and one of six Finest Surprise tickets respectively
Cardmembers will also earn a free chance to win the tickets to the Millennium Millionaire and Finest Surprise Draws when they use their Card for the first time
Every AED 100 Cardmembers spend on their Card gives them a chance to be one of ten Cardmembers each month to win tickets and exclusive access to top Dubai events such as the Dubai Tennis Championships
Exclusive local and international offers through the American Express Selects programme

These enhanced features are in addition to the core benefit of 10% discount on a wide range of products at Dubai Duty Free and the exclusive offers and discounts of up to 40% at world class retail, dining and lifestyle partners across the city.

Addressing a press conference to launch the lifestyle-centric co-branded Card, Colm McLoughlin, Managing Director, Dubai Duty Free said: 'We have witnessed remarkable success in the use of the co-branded Dubai Duty Free American Express Card and are now happy to take it several notches higher to enhance the Cardmember's everyday lifestyle needs. Dubai is growing as a consumers' paradise, which makes it important for us to align the offerings of the Card and to ensure that the benefits are in line with consumer's expectations. Through the strengthened partnership with American Express, Cardmembers can now enjoy an even more complete experience of the social and shopping opportunities that Dubai offers.'

Trevor Stokes, President & CEO of American Express Middle East, said: 'Dubai's retail and property boom continues to draw in more people from all over the world to be part of its vibrant lifestyle. To be a Dubaian, therefore, is to be part of an enviable lifestyle encompassing a thriving mall culture, and a wide range of sporting, entertainment and leisure attractions. The Dubai Duty Free American Express Card builds on the world-leading image of Dubai and offers exceptional value for day-to-day shopping and entertainment as well as special privileges for Dubaians who have this Card.'

Stokes added: 'With the support of our world-renowned partner, Dubai Duty Free, we are proud that the Dubai Duty Free American Express Card packages the best of both brands in exclusivity, prestige and world class service, and provides Cardmembers a slice of Dubai's dynamic lifestyle with a unique range of benefits.'

The creative campaign for the Dubai Duty Free American Express Card captures the essence of Dubai through its contemporary, yet, nostalgic use of concept and imagery of 'This is your city. This is your card'.