Dubai Desert Classic set to make waves with CNN

The partnership, now in its fourth year, was built on the shared desire to record for future generations the success story of Dubai in attracting the world's leading golfers to the Dubai Desert Classic which gets under way at the Emirates Golf Club from February 1-4.

The world number one and defending champion, Tiger Woods, will spearhead the classy field for the European PGA Tour event, often referred to as the jewel in the crown of the early-season events.

'With CNN International coming aboard as one of our partners, it means a lot to us -- it will take our event to a whole new level,' said Mohamed Juma Buamaim, vice-chairman of golf in DUBAI, after signing the partnership agreement with CNN International.

'Our international exposure will increase many fold and we will be able to broadcast Dubai's message to an even larger audience than ever before,' he said.

'To be one of the first European Tour golf tournaments to receive the backing from such a big global brand as CNN is a major boost not only for the Dubai Desert Classic, but also for the city as a whole,' Buamaim added.

As part of the partnership agreement, CNN International will produce and broadcast commercials in the run up to the tournament, promoting the Dubai Desert Classic to millions of homes worldwide. CNN will also film a special edition of its monthly programme 'Living Golf' from the annual tournament. It will also produce and broadcast commercials promoting golf in DUBAI and its Partners throughout the year.

Rani Raad, CNN International Vice President for ad sales for Southern Europe, Middle East and Africa, was equally delighted to be associated with golf in DUBAI.

'CNN has been associated with the Dubai Desert Classic for the past three years. The relationship has been very successful and we're pleased to have renewed this partnership.

'We have also expanded our support to now include the Dubai Ladies Masters, as well as partnering with golf in DUBAI. We're looking forward to another star-studded landmark event in the Dubai Desert Classic,' he said.

'golf in DUBAI' is backed by Dubal (Dubai Aluminium) as the main partner and National Bank of Dubai, Emaar, Jumeirah, Emirates airline, BMW, Jumeirah Golf Estates, Gulf News, Omega and CNN as partners in its drive to showcase the emirate's vibrant golfing scene to a worldwide audience.