Damas held for the first time a special brand week featuring the latest collection of Rama Swiss watch

RSW are classic as well as trendy watches and a stylish and easy way to add some flavour to your formal or casual look. Whether you're looking for a slight image makeover or simply want to change your entire watch collection, RSW watches might just provide you with the time of your life.

RSW has been creating and manufacturing high-quality watches since the beginning of the 20th century. Its exceptional passion was sparked by M.A. Marachly, the founder, and rekindled by each generation to create some of the best watches ever. Today, the RSW collection is composed of exclusive and conceptual product lines with a very high level of quality and an extremely strong identity, on par with the brand's development plan.

RSW offers watches of exquisite quality that feature amazing special features. Swiss made, exclusive and patented worldwide, they all benefit from strong, original concepts that affirm their identity and justify their presence alongside fashion products and the most prestigious watch making brands. This year, all of the collection segments boast remarkable new products.

For the lovely ladies out there, RSW's Lady LIBERTY is the best pick. As sought-after as ever, this ultra-feminine line now offers a new "Astral" version with fine-set diamonds that will enchant all women who love the twelve signs of the zodiac.

Coming to the men's collection, its choice is simply amazing. SUN DECK is a timepiece crafted simply for all you gentlemen. A clever combination conceals the crown under a sleek streamlined body. The virile case is masterfully designed thanks to the choice of 3D dials with extraordinary depth. It is available with a leather, alligator or steel strap.

Its NAZCA collection is an amazing chronograph. Hailed by one and all, it now comes equipped with new, elegant dials with a sporty look offered in a limited series.

GOLDEN ICE is for all those who love glittering watches. Gold and sapphires are the noble features of this unique prestige watch, crafted with elegance and cleverly structured. A rare combination achieved with brio by the RSW watch making team, it is available in pink gold, yellow gold or white gold with an alligator strap.

Even though RSW is best known for its classic timepieces, the company is also ahead in fashion watches. The leading example in this category is the IMAGINATION line, which undoubtedly features every privileged element of "timeless classic watches" and still makes a fashion statement. The light structure of its case and its natural curve, the originality of the loop buckles and the ingenious design of the dials give this watch inimitable wear.

"RSW watches are exceptional watches that seem to know its place as a piece of jewellery. Having made its mark across the world, our watches are gaining popularity in the UAE as well. We are today's popular watches, known for precision, quality, design and the feeling of being extra ordinary," said Mr. Hassan Moulkie, UAE Representative of RSW.

"I've seen the UAE watch market grow over the years. Today, watch is not just an instrument for looking at time but has become more of a fashion style. A brand has to stand out to sell itself and RSW has all the ingredients that make it such a popular name. The entire collection of the brand is quite awesome but its luxury watches act as a reflex ion of the wearer's attitude," adds Mr. Tawhid Abdullah, Managing Director of Damas.

Well these are just of the few collections and some attributes of the celebrated brand. To know more about the brand, it's best selling watches or any kind of information related to it everyone is welcomed to visit the Damas boutiques in Ibn Battuta, Deira City Centre, Sahara Centre and other Damas stores. The beautiful watches will sure leave you spell-bound and you cannot leave the shop empty handed.