El Allam appointment at Radisson SAS Hotel, Dubai Media City

El Allam, a Moroccan national, brings with him thirteen years of Middle East hospitality experience having worked in Saudi Arabia, Dubai and his native Morocco. His last hotel posting was at the Dusit Hotel in Dubai where he served as Assistant Director of Sales & Marketing.

Lars Gericke, Director of Sales & Marketing said, "Soufiane is a great asset to our department and will help develop the GCC and Saudi Arabia market. He is very knowledgeable of the Middle East region where he has gained a considerable experience working in hotels in Saudi Arabia since 1998. I am sure with his know-how of this important market, we will be able to cement our position as a leading corporate and meetings & events hotel especially at this stage where we are starting to launch the second tower in February."

The Radisson SAS Hotel, Dubai Media City, strategically located in the heart of Dubai Media City consists of two towers linked by a walking bridge will offer 246 rooms designed in a contemporary style, offering standard, deluxe and business class rooms including 5 suites, with an extensive choice of dining facilities including CERTO (Italian restaurant), CHEF'S HOUSE (all-day dining Oriental-Asian restaurant) and four stylish bars: ICON, MEDIA LOUNGE, DUSK TERRACE and TAMANYA bar on the rooftop. There are 12 meeting rooms, executive business class lounge with outdoor terrace and a fully equipped business centre for discerning business travellers. 2 pools and the SENSO wellness spa with 5 differently themed treatment rooms make it the perfect destination to mix business with pleasure.