Oryx Publishing & Advertising Co. launch The Connoisseur

A magazine conceptualised to cater to the taste of a very select audience, a league of status conscious consumers, who are looking for ultra premium goods, services and experiences. 'Very High Net Worth Individuals' who seek the best and settle for little else.

The mission of The Connoisseur is to be the authority on luxury lifestyles. It is the ultimate guide to living well, featuring articles on the best of the best: Personal Accessories, Grooming and Style, Entertainment Systems, Exotic Holidays and Premium Automobiles and more. It offers a close up view of the latest and most exclusive of style statements.

Speaking about the brand Ravi Raman (Sr. Business Manager) said 'With the growing affluence in Qatar and the region a publication addressing this exclusive segment was needed, The Connoisseur aims to fill that gap. What makes the magazine different is the choice of stories and the treatment. Even the production values are unique, like the masthead is not on the magazine cover like any other traditional magazine.'

On the readership he added 'Our readers are not only super rich but more importantly are aficionados, they appreciate the finer things in life, admire and respect brand heritages. They would not buy something just because it's expensive; they value the heritage and know why it is expensive.'

The Connoisseur will be delivered to a select database of VVIPs in Qatar, and later on the region.