More privileges await Visa cardholders during DSF

Visa cardholders will have the opportunity to avail of hassle-free ticket purchasing during the last week of Dubai Shopping Festival 2006/2007.

From 25 - 27 January 2007 inclusive, visitors to Grand Cineplex Cinema, located near Wafi City, and Grand Megaplex Cinema at Ibn Battuta Mall will enjoy shorter queues during peak times if they use their Visa credit or debit card between 7:00pm and 10:00pm. The fast track queues are another innovative partnership idea between Gulf Films and Visa in addition to the recent introduction of the online ticket purchasing and booking service.

Dedicated to rewarding its customers, the initiative comes as part of Visa's extensive DSF promotions and was developed to meet consumers' needs for convenience. The scheme is one of Visa's many ways of demonstrating the ease of payment using Visa cards and the benefits cardholders can enjoy including flexible and secure cashless transactions in addition to exclusive rewards.

Commenting on Visa's fast track queue at Grand Cinemas, Stephen Coakley, Marketing Communications Manager for Visa International in the Middle East said 'We are delighted to partner with Grand Cinemas to introduce the fast track queue to our valued customers. One of Visa's aims is to allow our cardholders to enjoy special added-value privileges, allowing them to enjoy convenience and less hassle. Through our innovative promotions we hope to enhance every cardholder's shopping experience and allow them to see first-hand that Visa is the best way to pay.'

Commenting on the joint promotion with Visa payment cards, Jean Ramia, Operations Director of Grand Cinema's parent company Gulf Film LLC said 'We are excited about the introduction of the Visa fast track queue at Grand Cinemas which allows Visa cardholders the chance to take advantage of special privileges by reducing their queuing time. Our partnership not only allows us to reach their growing base of cardholders but it provides us with the opportunity to satisfy our customers' needs and make their overall cinema experience more enjoyable. This promotion is one of the first in a long line of joint promotions for Gulf Films and Visa in the region.'