Kaspersky Lab expands its Middle East outreach with Fusion Distribution

With the industry's leading virus detection rate, response time to new threats and highest frequency of anti virus signatures updates, Kaspersky products have been for years a consistent winner of the largest number of independent comparison tests. Up to date, the vendor has acquired more than 300 awards from IT security organizations, industry associations and various media from more than 40 countries around the world, with the most recent being CNET Editors' Choice awarded to Kaspersky Anti Virus product.

"We are excited about this opportunity to reach more businesses and organizations in the Middle East and offer them our proven-quality products so they can be better protected from the rapidly growing IT threats that increase in both number and sophistication,"

says Maxim Shirokov, Business Development Manager for the Middle East & Africa at Kaspersky Lab. "To this end, our partnership with Fusion Distribution, who are well known in the region for their IT security focus and professionalism, re-enforces the strategy of expanding our customer reach in the region, primarily in the enterprise and SMB segments.

"Kaspersky Lab is an experienced player in the IT security market, which is growing very quickly in the Middle East region. Its broad line of products covers virtually all needs of our customers in antivirus, anti-spyware and antispam protection," comments Lee Reynolds, the Fusion's Group Marketing Director. "Fusion holds most of the key security resellers across the region and we look forward to integrating Kaspersky Lab's products and vision into its resellers to offer even more value propositions to its customers".

Business products of Kaspersky Lab, especially with their new version slated for release in about a month, fit smoothly into Fusion's cyber security portfolio, and therefore, are well positioned to provide the regional customers with a high-value lower-risk combination of leading-edge antivirus products and the region's leading IT security expertise - the combination beneficial to both end users and channel partners who are looking for comprehensive and reliable IT security propositions.

Since entering the Middle East in 2005, Kaspersky Lab have succeeded to significantly raise its brand awareness, especially in the enterprise segment, and to acquire a solid customer base with corporate, government and educational institutions in virtually every country of the region.

Elsewhere in the world, Kaspersky have been in a spotlight for its unparalleled antivirus technology that now powers >100 world's leading ISPs, IT security and network-gear makers, such as America Online, Bluecoat and Juniper Networks, as well as for its impressive track record counting among its customers such companies as Airbus, BBC Worldwide, Gazprom, etc.