Momentumseven wins Land Rover Dubai World Cup brief

As the richest horse race in the world, the Dubai World Cup is a prestigious event and creates a positive brand association for Land Rover as both represent superb performance, precision, style and power.

Land Rover will be the official vehicle sponsor of the Dubai World Cup for the third consecutive year, and will provide 30 branded Range Rover vehicles to transport VIP's, Jockey's and their families during the racing season. In addition Land Rover will display the full premium product portfolio of vehicles at Nad El Sheba Racing grounds on the day of the Dubai World Cup - 31 March 2007.

Land Rover's brief to Momentumseven was to come up with a creative and integrated campaign that would help maximize awareness and association of Land Rover's partnership with the Dubai World Cup.

The Momentumseven team for this project will be headed by Greg Sharpe, Events Director of Momentumseven. Sharpe has five years events experience in the Middle East working on some of the region's leading brands.

Talking about the win Sharpe said, "We are really pleased to secure such a prestigious win. The team at Momentumseven are all looking forward to activating some amazing ideas at this year's Dubai World Cup."

The account pitch included the following elements; decals for 30 Range Rover vehicles; dealership and mall activation; online, blue tooth and customer relations. Over the coming weeks Momentumseven will be working closely with Promoseven Weber Shandwick, the agency's public relations division which currently provides public relations services for the brand, to ensure an integrated approach of all activity.