Neo Sports will be available on bouquets of Pehla Silver, Pehla Gold & Firstnet Premium packages. This deal would ensure that viewers in Middle East get access to 67% of confirmed India playing series till 2010.
The Middle East is known for its amalgamation of cultures and nationalities out of which a huge chunk belongs to the Indian ethnic community. Hence by partnering with Neo Sports, ADD has an ideal platform to reach out to the cricket loving audiences in the Middle East.
Announcing this deal, Shashi Kalathil, Chief Executive Officer, Neo Sports said, "Arab Digital Distribution is the largest pay TV platform in the Middle East, & their reach extends into North Africa and Europe. They offer the best in programming content targeting local market requirements by customizing the subscription options and extending the greatest degree of choice and flexibility.
'The Middle East has always been an important market for us because of the large share of Indian ethnic community based there. Partnering with ADD gives us a huge advantage as they are the market leaders & cricket has always been a key driver sport which helps cut through nationalities & cultural differences."
Commenting on the partnership, Vinod Dmello, Executive Vice President Group Strategy & Planning, Arab Digital Distribution said, "With live telecast of 67% of all confirmed international cricketing events/series featuring India till March 2010 on Neo Sports is an extremely attrative proposition for us.
'This will top up the domestic season which has already commenced and we are now uniquely positioned to provide our viewers with a single destination point for their cricketing requirements. Middle East has always favoured cricket as a sport & Neo Sports being India's 1st cricket-only TV channel, will defintiely add value to our bouquet of service offerings."
Neo Sports made its debut on 1st, October 2006 with Challenger Series and Neo Sports Plus, which was launched on 8th November 2006, have fulfilled a long-standing need for a platform for domestic cricket and other sports relevant to Indians.
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Neo Sports signs a 4 year exclusive deal with Arab Digital Distribution for Middle East telecast
- United Arab Emirates: Thursday, January 25 - 2007 at 12:19
- PRESS RELEASE
Neo Sports announced an exclusive 4-year deal with Arab Digital Distribution (ADD) for telecast of Neo Sports across the Middle East.
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Arab Digital Distribution (ADD) is the largest pay TV platform management company in the Middle East, and North Africa. ADD currently offers ART- Premium Arabic Entertainment, Pehla - Premium Asian Entertainment, First Net - Premium International Entertainment. ADD offers the best in programming content targeting local market requirements by customizing the subscription options and extending the greatest degree of choice and flexibility.Nimbus: Headquartered in Mumbai, India, Nimbus Communications Limited is one of India's leading companies in media, entertainment & sport. The company is focused on its vision of becoming India's first globally operating US $ 1 Billion+ (Rs. 4500 crores+) revenues company in the sector by 2010, by leveraging the power of integration and scale. It is well on its way to achieving its goals with fiscal year 2006-2007 revenues forecast in excess of US $ 250 million (approx. Rs.1125 crores). Nimbus' lines of business activity are sport, filmed entertainment, television and digital content. Its business activities span the globe. It is also a leading airtime sales agency with an unmatched track record of Ad sales of sports events ranging from the Olympics to the Cricket World Cups.
For further information please contact:
Nidhi Garg| 4th Element |Tel: 50-5531382
Posted by Janeta Novakovic, Assistant News EditorThursday, January 25 - 2007 at 12:19 UAE local time (GMT+4)
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This article was updated on Sat Feb 03 2007.
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