LogicaCMG enables operators to offer a fast Web 2.0 experience on mobile devices

Mobile internet strategies are becoming increasingly important for operators looking to drive new revenues and unleash the full potential from 3G and HSDPA investments. These new strategies are seeing operators turning away from legacy WAP platforms towards newer mobile internet infrastructures which can deliver high quality, next-generation (Web 2.0) internet services. Blogs, photo and video sharing, mobile advertising and social networking sites have brought a new level of interactivity to the internet experience, and often include rich multimedia, requiring a fast and reliable connection.

The mobile form factor adds another complication to content delivery, requiring it to be individually manipulated for the mobile environment. High Speed Proxy, the product at the core of LogicaCMG's SpeedBrowsing proposition, automatically reformats each web page, ensuring that everything on the users screen is optimised for the mobile environment. In addition, the image compression engine reduces the download size of graphics, while still ensuring that they can be properly viewed on the recipient device.

Nabil Y. Khalil, Director, telecoms at LogicaCMG in the Middle East and North Africa commented:

"Consumer appetite for the mobile internet and its related applications is predicted to rapidly increase in 2007 so it is essential that operators implement services that are high-speed and provide high-quality user experiences. The industry must strive to deliver services which are comparable in quality and experience to existing PC functionality, in order to ensure a positive experience of the mobile internet. With our extensive knowledge and experience in the mobile internet field globally, LogicaCMG is well equipped to help operators maximise the potential of this mass-market service."