Orange Business Services supports Cairo ICT 2007

Orange Business Services will showcase the industry's broadest portfolio of next generation integrated communications services, including Solutions for Operators which supports IP transformation for existing and new telecoms operators. In addition, Orange Business Services is sponsoring and leading the conference session on 'Building tomorrow's IP network', on Tuesday, February 6th. The session will explore the way that organisations are managing the tension created by the competing pressures of the need for greater control of operations within an ever-tightening international regulatory environment, and the demand from employees for greater autonomy and flexibility, liberating the workplace, improving productivity, and enhancing customer service.

Solutions for Operators from Orange Business Services allows new and existing telecom operators to become customer-centric and to develop an integrated portfolio of fixed and mobile services, based on IP transformation, delivering next generation networks and services which were previously out of reach.

"Established telecoms operators and service providers have to face an increasingly competitive environment in the Middle East," says Lionel Reina, Vice President, Eastern Europe, Middle East & Africa, Orange Business Services.

"With the region's construction and development boom, new competition here includes real estate developers, who are increasingly willing to become local, campus and regional operators. The opportunity for them is increasingly attractive as broadband development grows rapidly in the MENA region. Our Solutions for Operators program offers the international expertise and experience of Orange Business Services, plus the substantial research and technology resources of France Telecom, allowing the customer to stay focused on its core business. We are already working on a program with Solidere in Beirut and we are looking at expanding this approach across the region."

According to Lionel Reina, business customers want a simple solution and a single provider to address all their complex telecom/ICT needs: "Orange Business Services is the first to simplify communications by uniting the worlds of fixed and mobile voice and data, network services, managed and IT services and outsourcing. Orange Business Services is taking the Orange brand into the global business market with one of the industry's broadest communications portfolios, as part of France Telecom's NExT strategy (New Experience in Telecommunications Services) to become the world's first truly integrated operator," he concludes.