DSF World Records Venture 2007 hopes to make news again

Between January 30 and February 1, 2007, an attempt will be made to break six different existing records to create new world records. A new 'Largest Buffet in the World' record was created on January 19 at the Zabeel Park, featuring 515 dishes. The DSF World Records Venture 2007 will be held at the Safa Park, between gate 1 and gate 5, from 10am to 10pm.

Yousuf Mubarak, Events, Operations, and Services Director for DSF said, "The DSF World Records Venture is not only about breaking records but also about involving different segments of the society in line with DSF's global theme of 'One World. One Family. One Festival'. It has always been DSF's intention to organize and help conduct innovative events during the shopping festival; with the help of different contributors and willing participants, DSF World Records Venture is today a renowned event that attracts international media attention."

The three-day effort aims at including the community and elevating the event to a globally renowned annual happening. Organised by DSF and first held in 1998, the world records venture is in its eight year and will attempt to break three human and three material records. Beginning on Tuesday, January 30, the DSF World Records Venture will attempt to break the following records over a period of three days.

Tuesday, January 30

Twelve thousand school children will contribute to creating the 'Longest Line of Footprints' forming a long line that will be displayed at Safa Park. The current record stands at 11,710 footprints measuring 3,490.54 metres. The attempt involves footprints on A4 sized white sheets with the names of the participants.

The second attempt on the day will be a display of the 'Largest Inflated Bottle Shaped Balloon' where a balloon in the shape of the energy drink, Vitaene C, will create a new world record. The balloon, manufactured by NTDE, will be 25 metres tall, 11.9 metres wide and made of advanced flame retarded vinyl coated nylon.

Another interesting shot at a world record will be the 'Biggest Mattress in the World'. A mattress, manufactured in the Netherlands, measuring 11.7 metres in length, 10.6 metres in width, and 1.94 metres tall holds the current record. The mattress, manufactured by Intercoil, will weigh a massive 6.2 tonnes

Wednesday, January 31, 2007

A fun game will become a serious attempt to gain entry into the Guinness Book of World Records. The 'Largest Game of Chinese Whisper' will feature a thousand participants in an attempt to break the previous record of 814. Beginning at 11am, the first player will whisper a sentence to the second player, continuing till the game is completed. The last player says the sentence out loud and it is then compared to the original sentence.

Thursday, February 1, 2007

One among the most interesting record breaking attempts, the 'Largest Pillow Fight' to be held at the Safa Park seeks to better the current record, created at the University of Albany, New York, on April 17, 2007 where 3,648 'pillow-fighters' participated. On the last day of the DSF World Records Venture 2007, 4,500 participants armed with pillows will battle it out for at least one minute to create a new pillow fight record. The pillow fight is being organised in association with Foresight, a non-profit organization that raises funds to help people with the heritable eye disorder, Retinitis Pigmentosa.

The last record to be attempted on the day will be the display of the 'Largest Wallet', made of genuine cow grain leather with a lining of goat leather. With one currency note pocket, one coin pocket, and three card slots, the wallet will be 240 centimetres long and 11 metres wide. The wallet is being manufactured by Paris Gallery.

At the end of three eventful days, six new world records would have been created, adding to the numerous records that have gained entry in the Guinness Book of World Records through the Dubai Shopping Festival. The Dubai Shopping Festival 2006-2007, will conclude on February 2, 2007, bringing to a close 45 amazing days of celebrations and festivities.