Almasa appoints new Division Manager to expand ART portfolio

Following the initial launch of ART, a registered trademark for Almasa's own brand of PC hardware components and accessories, Jerline's role will be dedicated to the Middle East development of the ART product range, and to position the brand as an affordable alternative for high-quality, reliable products. ART includes memory modules, VGA-cards, fax modems, monitors, casings, notebooks and scanners that offer the best price/performance value in the market. The full product range and ART catalogue is available from the Almasa stand at Gitex.

"Jerline's appointment fills a newly created position within the company. The significance of this - it compliments Almasa's strategic focus and investment in taking the ART brand to the next business level. Given her past merits and skills, I have every expectation that she will contribute to an important role in Almasa and welcome her as the latest member of our winning team, "said Parvez Ahmad, sales and marketing director, Almasa Distribution.

ART brings several attributes to differentiate it from competitors. "Firstly, we maintain a firm commitment to research and development. Being in the Middle East means ART can be more reactive and stay abreast of consumer demands." explained Jerline Foo Azimi "Secondly, we will continue to leverage Almasa's solid relations with component vendors and suppliers in the Asia Pacific region. Quality and flexibility are top priorities with ART, and emphasized, along with rapid delivery and controlled costs of products, to ensure ultimate customer satisfaction."

ART products guarantee the latest in technology development, delivering components that work effectively together, and independently in any PC system. Every product is fully tested on various platforms for optimum performance. ART is fast becoming a leading choice for PC assemblers and PC upgrades in the Middle East, as ART's technical support and warranty programmes are fully accessible and offered exclusively by Almasa Distribution.