Latest products to lead Desert Turfcare's presence at GolfEx 2007

The event is being held from January 28 - 29, 2007 at Madinat Jumeirah Hotel, Dubai. Desert Turfcare is a member of the Desert Group which is a partner of Emirates Investment and Development Company PSC. The Desert Group has recently been awarded the construction of the two, fire and earth, Greg Norman designed golf courses as subcontractors to Khansaheb civil engineering. These courses form part the Jumeirah golf estates portfolio of investment opportunities falling under Istithmar umbrella.

GolfEx, now firmly rooted in the golf industry calendar, highlights the significant expansion of golf in the region and brings together developers, operators, players, suppliers and manufacturers.

Desert Turfcare, established in 2004, is well known for its operation and maintenance activities in the turf and landscape market, and its innovative approach to the varied machinery and equipment needs of a challenging market. The company also supplies plant health products and specific fertilisers to the golf and turf industry.

Jeremy Hodgson, General Manager of Desert Turfcare, said:

'At GolfEx 2007, Desert Turfcare will be supporting Ransomes Jacobsen in showcasing some of their best rough-mowers such as the AR 250 and the latest version of their Greens King 522 walk-mower. Ransomes Jacobsen and their regional distributor Desert Turfcare have extended their customer base in the region by catering to the needs of golf courses, sports pitches, parks and gardens along with municipal customers and facility managers. The AR250 is such a star performer with excellent cross-over characteristics, serving both the Golf market and the Landscape market at the highest level.'

Desert Turfcare represents machinery and equipment manufacturers from around the world, and puts there a large part of their products through rigorous testing in Gulf conditions within their own contracted maintenance environment. Good facilities, a well stocked parts store, innovative products and experienced staff have helped to make Desert Turfcare a 'one-stop-shop' for the golf and turf industry professional.

About their participation in GolfEx, Hodgson stated: 'We are pleased to be part of this event which represents a growing and dynamic industry in the region. It is gratifying to see our company and our principle agency Ransomes Jacobsen, on the machinery side and Syngenta on the products side being promoted through this event. We offer a mix of products and services unrivalled in the Middle East and have come a long way within a short span of time. Through GolfEx we hope to meet up with our existing customers to reinforce Ransomes Jacobsen's product-line knowledge and review recent advances in product features and benefits. Golfex is also the type of venue where new developers and recent entrants to the golf market can discuss their future requirements one on one with the manufacturers and their regional representatives'.