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"Our sponsorship of this prestigious European PGA Tour event, for the seventh consecutive year, speaks volumes of our regional and international commitment to the sport of golf. We look forward to evolving and moving from strength to strength in line with this showcase tournament's growth,"
said Guenther Seemann, Managing Director, BMW Group Middle East.
With a glittering field of over 150 of the game's top players lining up for what should be the Dubai Desert Classic's most compelling 72 holes to date, forty five vehicles - from the dynamic BMW 3 Series, BMW 5 Series and BMW's flagship model, the 7 Series - will transport the superstar field to and from the Emirates Golf Club.
Additionally, the player who manages to shoot a round of eighteen holes lower than Ernie Els' 1994 course record of 61 will be presented with a BMW 650 Convertible.
The premium marque's sporting ethos has resonated down the years by AGMC's sponsorship of a range of sporting events in the community which demonstrate the inherent principles of the brand - success and ambition.
"The company's association with golf in Dubai demonstrates its support of the sporting community in the UAE, and AGMC is proud to be associated with some of the premier events in the Dubai sporting calendar," said Stathis I Stathis, General Manager, AGMC.
BMW also sponsors the prestigious BMW Golf Cup International, the world's leading amateur golf tournament. Every year BMW importers and dealers from around the world sponsor a series of local, regional and national golf tournaments that culminate with the BMW Golf Cup International finals.
"The company sets high standards in its golfing activities, both as a tournament organiser and with its stylish range of clothing and accessories," said Stathis. "AGMC has also been pro-actively involved in developing and promoting the local golfing scene for many years."
Posted by Anne-Birte Stensgaard, Senior News Editor
