According to Sharad Agarwal, CEO of Cyber Gear, "Based on our experience in designing regional web sites for several multinational companies in the Middle East, we see a real need for development of professional e-branding operating manuals that advertising and media organisations can rely on for correctly representing the established brand values in the online world.
Cyber Gear is now positioned to provide complete online and print documentation on the use of online visual identity components for brand symbols/logos and collateral advertising material for new media including static, animated and rich media applications."
The online brand style and communications guidelines will reflect the brand positioning statement and brand personality descriptions according to international standards set by leading multinationals in the US and Europe.
A complete online dossier will include defining of online corporate identity for web and email usage, design of advertising material such as banners, email campaigns and e-releases. Cyber Gear will also provide media information and statistics on regional portals for organisations looking to
gain online visibility and generate targeted traffic to their web site on a sustained basis.
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Cyber Gear launches independent division for development of e-Branding
- United Arab Emirates: Wednesday, October 16 - 2002 at 09:14
- PRESS RELEASE
Cyber Gear today announced the formation of a new division for developing the e-branding guidelines for Middle East based organisations with an internet presence.
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Notes and media contacts
About Cyber GearCyber Gear (http://www.cyber-gear.com) is a leading e-business, direct e-marketing and B2B solutions company based in Dubai.
Cyber Gear clients include British Airways, FedEx, Shell Markets (M.E.), Gillette, Marriott, Sharp Middle East, KPMG, NFO World Group, Xerox, Disney Middle East, Al Futtaim Investments, Etisalat, Galadari Brothers, Deira City Centre, Al Ghurair Centre, BurJuman Centre, Sahara Centre and Bin Hamoodah Group.
For more information, contact:
Sharad Agarwal
CEO
Cyber Gear LLC
P. O. Box 53735
Dubai, UAE.
Tel: +9714 3312627
Fax: +9714 3318812
http://www.cyber-gear.com
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Posted by Anne-Birte Stensgaard, News EditorWednesday, October 16 - 2002 at 09:14 UAE local time (GMT+4)
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This article was updated on Mon May 24 2004.
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